18 May 2018 | Volume 6 Issue No:62   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Media And Advertising
OMD India strengthens its leadership team
In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of chief client officer, while Lalit Agarwal has been elevated to the role of head of OMD India - West.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes
Mondelez International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.
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Mam | Media And Advertising
Payback appoints Rijish Raghavan as COO
Payback, India's largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional responsibilities that would encompass business intelligence and compliance.
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Mam | Media And Advertising
Alpenliebe launches new product with 47% fruit pulp
Long gone are the days when the sole sign of the discerning Indian shopper, aka mom, was squeezing maximum value from her budget. Today she is not only looking for value for money offerings but equally important are the wellness benefits delivered by the product.
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Mam | Marketing
Oyo becomes RCB's sponsor till Dec 2018
Oyo, India's largest hospitality company, has inked its first team sponsorship with Royal Challengers Bangalore for this season of cricket's magnum opus, T20. With this deal, Oyo becomes one of RCB's direct sponsors until December 2018 and brings an exceptional opportunity to its customers from across Bengaluru to engage more with their beloved team.
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Television | TV Channels
Zee Media appoints Ashok Venkatramani as MD
 
iWorld | OTT
TV relevant for streamers too finds survey
 
 
Cable TV | MSO
SITI delivers Strong Profitable Growth
 
 
iWorld | Broadband
Reliance Jio ready to disrupt wired broadband: Matthew Oomen
 
Television | TV Channels
Zee TV leads GEC urban in week 19
 
Television | TV Channels
Aaj Tak garners top spot in all three genres in BARC week 19
 
   
- Airtel urges High Court to dismiss Jio plea against its IPL advertisements
- Facebook allows advertisers to target sensitive user interests

Source: ET Brand Equity

   
- Upfronts download: The CW won't reduce ad loads, but CNN will

Source: Ad Age India

   
- Puro Wellness gets ad-interim relief from Bombay HC

Source: ET

   
- Zee Media's profit falls by 76.2% YoY in Q4FY18; Ashok Venkatramani named new MD

Source: Medianama

   
- Mission to launch twin pit toilet ad campaign with Akshay Kumar, Bhumi Pednekar

Source: Devdiscourse

   
- Cardi B to Help YouTube With Marketing Blitz for Music Service

Source: BQ

   
 
- Advertisers unite to demand digital ad ecosystem reform
- Relationship goals: matchmaking for premium video ad space

Source: The Drum

   
- CBS Puts on a Happy Face for Ad Buyers Amid Off-Stage Tensions

Source: NY Times

   
- Ridiculous Samsung Galaxy S9 Ad Pokes Fun at Apple's iPhone

Source: Fortune

   
- Angela Alsobrooks debuts first television ad in Prince George's executive race

Source: Washington Post

   
- Groups pushing gun control target California Republican with new ad

Source: CNN

   
- YouTube Music streaming service unveiled - ad-free Spotify rival will arrive in the UK this year

Source: The Sun

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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