17 May 2018 | Volume 6 Issue No:61   Facebook Twitter YouTube YouTube
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Mam | Media And Advertising
Brooke Bond's new campaign features differently abled teens
The ignorant often refer to people with special needs as 'paagal' or 'mad'. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India's first 'Isspeshal Band', the Brooke Bond Red Label 6-Pack Band 2.0 titled, 'Dil Toh Paagal Hai'.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Everest Super launches new campaign for fibre cement roofs
Building solutions providers Everest has launched its new product Everest Super which is a colourful fibre cement roofing sheets with heat and water resistance and non-corrosive features. This is the first time ever in India that fibre cement roofs are made available in colour.
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Mam | Media And Advertising
Water purifier Moonbow assigns creative duties to DDB Mudra
Following a multi-agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand.
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Mam | Media And Advertising
Baggit bags Shraddha Kapoor as brand ambassador
Baggit, India's most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019.
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Television | TV Channels
Shemaroo reports improved numbers; board recommends dividend
Television | TV Channels
SPN launches first campaign for FIFA WC 2018 Russia
iWorld | OTT
Artist Aloud Forays Into Original Content beyond Music
Technology | Software
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India
Regulators | MIB
MIB's Rathore signals liberalised regime for online media
iWorld | OTT
Netflix's 85% spending towards original content
Television | TV Channels
M&E to add 1 mn jobs in 5 years: Sudhanshu Vats
- Lotus sues HUL for ad leaked on social media
- After Facebook and Google, Microsoft bans cryptocurrency ads from Bing

Source: ET

- ASCI calls out Ola and Vodafone India for misleading advertisements

Source: Medianama

- Maintain 'buy' on Sun TV Network with TP of Rs 1,064

Source: Financial Express

- CBS upfronts: Ad industry applauds for Les Moonves, CBS applauds advertising

Source: Ad Age India

- Microsoft's Search Engine Bing Bans Cryptocurrency Advertisements

Source: News18

- Google India should pay tax on ad revenue sent to parent: ITAT

Source: ET Brand Equity

- German TV to lag pick up in audiovisual ad revenues - VPRT

Source: Reuters

- Addressable TV will claw back digital dollars as US advertisers soften to medium says ANA

Source: The Drum

- Sexist and body-shaming ads could be banned under new rule

Source: The Guardian

- Games and Advertising Lift Tencent to Record First Quarter Profit

Source: Variety

- What former WPP chief Sir Martin Sorrell plans to do next

Source: CNBC

- Turner Moves to Make Advanced Advertising Easier

Source: Broadcasting Cable

- Kim Kardashian called 'toxic' for advertising diet lollipop

Source: BBC

- Addressable advertising is growing, but it might not take over everything

Source: Fierce Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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