16 May 2018 | Volume 6 Issue No:60   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Xiaomi India retains smartphone market leadership in Q1 2018
Xiaomi India continued to lead the Indian smartphone market as per IDC's quarterly mobile phone tracker in Q1 2018. Xiaomi retained its top smartphone brand position with a substantial 30.3 per cent market share, widening the gap between itself and the number 2 smartphone brand.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Godrej celebrates mothers' ability to be omnipresent in new ad
Security solutions company, Godrej Security Solutions, has struck an emotional chord with mothers with its new digital video #MomsJustKnow. The one minute film very aptly portrays a mother's ability to always know when and how to be by her child's side no matter how near or far she is from her little one.
continue reading...
Mam | Media And Advertising
Play Jenga in a moving car says MRF
Indian tyre manufacturer MRF has launched a new campaign. The campaign promotes MRF ZLX, the latest range of tyres specifically designed for sedans and hatchbacks. From uniquely designed lateral grooves for improved ride comfort, edge-to-edge comfy stabiliser liner and wide tread polymer blend for an improved life.
continue reading...
Mam | Media And Advertising
Allen Solly encourages open work culture
Semi-formal dressing brand from Aditya Birla fashion group, Allen Solly, has launched its open work culture campaign. It encapsulates the budding work culture that centres on employee-friendliness and freedom of self-expression.
continue reading...
Regulators | MIB
Prasar Bharati Board approves finalising FreeDish policy
Television | TV Channels
Republic TV partners Gramener to enhance election coverage
Television | TV Channels
Aidem Ventures appointed as exclusive "Ad - Sales" Partner for DSport in India
iWorld | OTT
Fanmania Brings Back Kaisi Yeh Yaariyan Season 3 as a VOOT Original
iWorld | OTT
Netflix CCO Ted Sarandos says India is 'TV starved'
Television | TV Channels
ZEEL appoints Shariq Patel as CEO of Essel Vision Productions
Television | TV Channels
'Bigg Boss' holds appeal across languages: Viacom18's Ravish Kumar
- 'Marketers get tired of their advertising before consumers do'
- Everest Super celebrates the colourful life of rural India with its latest ad campaign

Source: ET Brand Equity

- ASCI calls out Ola and Vodafone India for misleading advertisements

Source: Medianama

- Sony eyes Rs 250 crore revenue from FIFA World Cup adverts

Source: ET

- Why is Parle-G talking to millennial in the new ad campaign?

Source: Live Mint

- Report: China, despite ban, is Facebook's second-largest ad market

Source: Ad Age India

- Amazon is said to test ad tool that rivals Google, Criteo

Source: Indian Express

- ITAT says Google India should pay tax on advertising revenue sent to parent

Source: FE

- Pair of top Democratic groups target key California districts in new ad push
- Progressive group targets GOP tax law in new Nevada ad campaign

Source: CNN

- Native Ad Guidelines Get A Welcome Spring Clean

Source: Forbes

- 'Deadpool 2' Once Again Tops Studios' TV Ad Spending

Source: Variety

- Disney Is Using Its Stockpile of Blockbuster Franchises to Increase Ad Sales

Source: Fortune

- ESPN Plugs "Disney Difference" In First Post-Reorg Pitch To Ad Buyers - Upfronts

Source: Deadline

- CBS and Nielsen team up on dynamic ad insertion for live broadcast TV

Source: Fierce Cable

- World Federation of Advertisers Tackles Gender Portrayals In Advertising

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here