23 March 2018 | Volume 68 Issue No:22   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Jockey says play hard or don't in latest campaign
Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Unibic launches new campaign with mascot
Unibic Foods, India's 'real' cookie production company with one of the largest cookie manufacturing cookie facilities has ramped up its ongoing UBU campaign with some innovative additions.
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MAM | Media And Advertising
Catch Spices rolls out new TVC with Vidya Balan
Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens.
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MAM | Media And Advertising
Duroflex launches a unique yawn sleep song
This World Sleep Day, Duroflex and Happy mcgarrybowen launched a very different product that helps aid better sleep, The Duroflex Sleep Song. Conceptualised and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into a deep sleep.
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Television | TV Channels
Rishtey enters urban GECs list, dethrones &TV in BARC week 11
iWorld | Social Media
Mark Zuckerberg says 'sorry' for Facebook's privacy crisis
Television | TV Channels
Zee Telugu announces the comeback of its iconic singing reality show, Sa Re Ga Ma Pa
Television | TV Channels
iWorld | Telecom
SC defers nod for RCom asset sale to Reliance Jio
Television | TV Channels
BCCI extends India media rights submission till 3 April
DTH | DTH Operator
Videocon d2h, Dish TV merger comes to fruition
- YouTube wants to 'frustrate' some music users with ads so they pay
- Sports advertising crosses $1 billion mark

Source: ET

- WPP tapped Cambridge Analytica to go after Army's ad business

Source: Ad Age India

- YouTube will increase ads when used like a music streaming service

Source: Medianama

- Court restrains salt brand ad featuring Anil Kapoor

Source: TOI

- How IPL 2018 brand wars will take battle away from the field

Source: FE

- Commerzbank suspends ads on Facebook after data leak

Source: Reuters

- Ileana D'Cruz named Tourism Fiji brand ambassador

Source: BS

- Kartik Aryan dating Dimple Sharma! This ad shows their cute chemistry

Source: IB Times

- A Fake Facebook Ad Killed Off William Shatner. Captain Kirk Was Not Happy.
- Maryland Governor Candidate Breastfeeds In New Campaign Ad

Source: Huffington Post

- A splash, an op-ed and a full-page ad: News Corp tabloid gives property lobby a megaphone

Source: The Guardian

- Zuckerberg Responds; Omnicom Launches Its Own Upfront; YouTube Increases Music Video Ad Load

Source: WSJ

- If You Don't Like Your Ad, Blame Warren Buffett

Source: Forbes

- Pandora Nabs Ad Tech Firm for $145M

Source: Multichannel

- Samsung's creepy TV ad hypnotizes you to forget a TV show

Source: CNet

- Honey Birdette falls foul of advertising watchdog, again

Source: Mumbrella

- Viacom Ad Revenues Forecast To Drop, Will Rely On vMVPDs

Source: Media Post

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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