22 March 2018 | Volume 68 Issue No:21   Facebook Twitter YouTube YouTube
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MAM | Marketing
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles
Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region. Prasanth Kumar has been promoted to the position of CEO for MENA and Africa in addition to his current role as the CEO for South Asia whereas Amrita Randhawa has been promoted to Asia Pacific CEO.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Xiaomi partners TVF to promote latest TV range
Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's unique proposition of short, medium and long-form original content to the brand new smart TV.
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MAM | Marketing
Mahindra First Choice Services gets you to service your own car
Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars themselves.
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Television | TV Channels
Network18 unveils new identity for all news channels
iWorld | OTT
Survey finds word of mouth best way to discover content online
Television | TV Channels
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'
Television | TV Channels
The Boss Baby premieres March 25 at 1PM and 9PM
Television | TV Channels
Shemaroo appoints Hiren Gada as CEO in leadership rejig
iWorld | OTT
Deshpande appointed Network18's non-exec director
Television | TV Channels
BARC gets 'Great Place to Work' certification
- Sports advertising crosses $1 billion mark, contributes 12% of overall ad expenditure
- Indian Salt Manufacturers Association get an exparte ad interim injunction against Puro Salt

Source: ET

- Here's the problem with Lindsay Lohan's Lawyer.com ad
- Magna raises U.S. ad forecast for 2018, but not everyone can win

Source: Ad Age India

- YouTube to 'frustrate' some users with ads so they pay for music

Source: Live Mint

- Pandora is buying a startup that's trying to become the Google of audio advertising

Source: BI

- #FreshItUp: Amazon Fashion debuts its new ad campaign with Yami Gautam and Saqib Saleem

Source: ET Brand Equity

- Google to allow advertisers to target YouTube viewers

Source: The Hindu Businessline

- Digital advancement: Brands focusing on in-house programmatic to raise RoI

Source: BS

- Be our brand ambassador for road safety: Nitin Gadkari to Sachin Tendulkar

Source: TOI

- Unilever's Lynx invests more ad budget in content as 'reach' becomes a meaningless metric
- IAB launches new programmatic advertising course with Singapore government for mid-career professionals

Source: The Drum

- Here's How One Company Is Overcoming The Crypto Ad Crackdown

Source: Forbes

- Pandora Acquires Audio Ad Tech Startup AdsWizz

Source: Variety

- Only woman in Maryland governor's race breastfeeds in ad

Source: NY Post

- Tencent sees 2017 profit climb 75 percent on robust ad sales

Source: ZD Net

- Google is 'actively looking' at how it can use blockchain technology, its head of advertising says

Source: CNBC

- TV, internet dominate Russian ad market

Source: Broadband TV News

- Nando's 'misleading' free lunch ad banned by watchdog

Source: Mumbrella

- 'Disgraceful' CUB ad banned for discrimination against rangas

Source: Ad News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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