21 March 2018 | Volume 68 Issue No:20   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient
Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company's new chief marketing officer (CMO).
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Media And Advertising
Big B sings acapella style for Navratna
Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an 'acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song 'Sar jo tera chakraye' from the film Pyaasa in an acapella style.
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MAM | Media And Advertising
Linc Pen encourages students taking exams
Linc Pen and Plastics, one of India's most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.
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MAM | Media And Advertising
JSW Steel leads fight against counterfeit steel
JSW Steel, India's leading steel producer has a new TV campaign which is a part of the company's ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.
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MAM | Marketing
Gulf Oil signs Hardik Pandya as ambassador
Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company's new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand ambassador.
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MAM | Marketing
Aamir Khan becomes Vivo India's new face
After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo's future brand and product communication initiatives of Vivo India.
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Television | TV Channels
Network18 unveils new identity for all news channels
 
iWorld | OTT
Survey finds word of mouth best way to discover content online
 
 
Television | TV Channels
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9
 
Television | TV Channels
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday
 
Television | TV Channels
BBC takes 'fake news' battle global
 
 
Television | TV Channels
Weinstein Company files for bankruptcy
 
DTH | DTH Operator
DTH focus shifts to ARPU from subscriber numbers
 
Television | TV Channels
TLC to target Tamil, Telugu markets
 
   
- JSW Steel's new ad campaign aims to support its fight against counterfeit steel
- lia Bhatt, Ranveer Singh return in quirky avatars for MakeMyTrip's latest ad campaign

Source: ET Brand Equity

   
- France's Publicis responds to ad market upheaval with push into consulting

Source: BS

   
- GroupM bets on viewability standards to drive transparency in digital ads

Source: The Hindu Business Line

   
- Newcastle charged as youth team allegedly breach advertising regulations

Source: Sports Keeda

   
- European stocks struggle as tech tumbles, Publicis turns lower

Source: ET

   
- Mitsubishi goes big in new Eclipse Cross campaign

Source: Ad Age India

   
- Hardik Pandya joins MS Dhoni as brand ambassador of Gulf Oil India

Source: India Today

   
 
- Forget Ad Revenue, The Real Money's In Brand Collaborations
- Does Apple's Creative New Face ID Ad For iPhone X Rationalize The Incremental Cost?

Source: Forbes

   
- Get ready to start seeing more local ads on YouTube

Source: TC

   
- Verizon, Sprint and T-Mobile tie for TV ad spending in February

Source: Fierce Wireless

   
- Photobox ad showing boy sitting on dog cleared after complaints

Source: BBC

   
- Bumble responds to Tinder lawsuit with full-page New York Times ad

Source: The Drum

   
- The mobile ad tech company GroundTruth has a new CEO, but we still don't know what happened to the old one

Source: Recode

   
- Full-page anti-Trump ad runs in Palm Beach Daily News: 'Too small for the job'

Source: The Hill

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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