20 March 2018 | Volume 68 Issue No:19   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Raymond shows that Black is Back
In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man's wardrobe, at least one of the suits (if not all) is a Raymond suit.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Media And Advertising
Gatorade gets PV Sindhu to say 'never give up'
PepsiCo India's sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu. Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance.
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MAM | Marketing
PointNine Lintas forays into mar-tech via Probitec
Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the world's first technology platform for activation management, Probitec is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement.
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Television | TV Channels
Network18 unveils new identity for all news channels
 
iWorld | OTT
Survey finds word of mouth best way to discover content online
 
 
Television | TV Channels
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9
 
Television | TV Channels
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday
 
Television | TV Channels
BBC takes 'fake news' battle global
 
 
Television | TV Channels
Star India roars with IPL's second national campaign
 
Regulators | MIB
Smriti Irani says govt mulling legislation for online content
 
Television | TV Channels
GST relief for media industry in the offing?
 
   
- After Google, Twitter likely to ban cryptocurrency advertisements
- Prahlad Kakar on mentorship at CLA, views on tech startups, and more

Source: ET Brand Equity

   
- Facebook's Stalwart Ad Business Seen Weathering Latest Scandal

Source: BQ

   
- Aamir Khan is Vivo India's new brand ambassador

Source: Live Mint

   
- This beer ad was banned for discriminating against redheads

Source: Yahoo

   
- This is what happened when Andy Awards judging went live

Source: Ad Age India

   
- Katrina Kaif becomes brand ambassador for international non-profit Educate Girls

Source: Times Now News

   
 
- Facebook's Cambridge Analytica Fallout; Duopoly Ad Market Share Dips; Meredith Job Cuts
- Rivals Chip Away at Google's and Facebook's U.S. Digital Ad Dominance, Data Show

Source: WSJ

   
- Three Ad Tech Trends Marketers Should Not Ignore In 2018

Source: Forbes

   
- 'It might work too well': the dark art of political advertising online

Source: The Guardian

   
- Here's how Facebook ad tracking and targeting works

Source: CNBC

   
- Manufacturing group launches ad campaign against tariffs

Source: The Hill

   
- That awful Rihanna/Chris Brown ad cost Snapchat $800 million, and rightfully so

Source: Hello Giggles

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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