19 March 2018 | Volume 68 Issue No:18   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Over 93 per cent of Indians are sleep deprived: Godrej Interio report
A recent study conducted by Godrej Interio reveals that over 93 per cent of Indians are sleep deprived and sleeping post 10 pm is clinically declared as an inappropriate time and it triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Media And Advertising
Eno asks you to live life non-stop
No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner.
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MAM | Marketing
Fevicol makes a banner that actually sticks
No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner.
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Television | TV Channels
ZEEL scraps 9X Media acquisition
 
iWorld | OTT
TVF's ImMature first Indian show to reach Canneseries
 
 
Television | TV Channels
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9
 
Television | TV Channels
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday
 
Television | TV Channels
BBC takes 'fake news' battle global
 
 
Television | TV Channels
Sony's 'Dus Ka Dum' gets app boost
 
Television | TV Channels
Star India renews BWF media rights till 2021
 
Television | TV Channels
Disney restructures business in the face of digital disruption
 
   
- Prahlad Kakar joins ad agency Creativeland Asia as creative mentor
- Facebook's recurring nightmare: Helping muddy up elections

Source: ET

   
- Facebook on Defensive as Cambridge Case Exposes Data Flaw

Source: BQ

   
- Finding her direction with the help of a detailed financial map

Source: Live Mint

   
- Snapchat CEO's net worth tanks $150 mn after Rihanna's rant

Source: BS

   
- Why Google is within its rights to ban cryptocurrency ads

Source: Ad Age India

   
- Marketing and advertising roles saw a 9% growth over last year

Source: ET Brand Equity

   
 
- New YouTube Features, Facebook Bans Racist Pages, Snapchat's Awful Rihanna Ad

Source: Forbes

   
- Exodus of foreign workers 'could hit advertising boom'

Source: The Times

   
- Digiday Research: Only 20 percent of retailers are advertising on Amazon

Source: Digiday

   
- Turner consolidates international digital ad network into London-based T1

Source: Mumbrella

   
- How Newsom backers helped pay for an anti-Newsom ad

Source: SF Chronicle

   
- Is Facebook being honest with you about how it targets ads?

Source: ABC

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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