16 March 2018 | Volume 68 Issue No:17   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Time for condom brands to review their storytelling
Ironically, when it comes to advertisements, condom players don't know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Media And Advertising
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana
In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled 'Mumbai Stops For MOM'.
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MAM | Media And Advertising
Fevicol back in its witty avatar to launch Ezeespray
Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out 'Fevicol Ezeespray' - an innovative format of spray adhesive which offers convenience and speed for pasting laminates.
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MAM | Marketing
Girnar tea partners with Ajay Devgan for 'Raid'
Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.
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Television | TV Channels
Homeshop18 appoints Manish Kalra as CEO
 
iWorld | OTT
SonyLIV banked on Akamai to leverage ad insertion for India-SA series
 
 
Television | TV Channels
Their story begins when it ends - COLORS launches the unique love story, Bepannaah
 
MAM | Marketing
iCubesWire launches Delta, a Digital Marketing Suite for Marketers
 
Television | TV Channels
Prime Focus Technologies and microsoft forge a pivotal partnership to lead the Media & Entertainment industry to the cloud
 
 
Television | TV Channels
BARC week 10: Star Bharat leads Hindi GECs (U+R)
 
Television | TV Channels
Future Group joins IPL bandwagon as associate sponsor
 
Television | TV Channels
BARC week 10: News18 India enters HSM top 5
 
   
- Exercise your right to report misleading ads: ASCI
- Bella Casa signs on Jacqueline Fernandez as its brand ambassador

Source: ET Brand Equity

   
- Rihanna slams Snapchat's offensive ad: 'Shame on you'

Source: BS

   
- Salman Khan replaces Priyanka Chopra as Parle Agro's Appy Fizz brand ambassador

Source: Live Mint

   
- Soon, Twitter may introduce Snap-like feature for advertisers

Source: ET

   
- Thursday Wake-Up Call: Kendall Jenner Opens Up About That Pepsi Ad. Plus, United's PR Mess

Source: Ad Age India

   
- Why Google is within its rights to ban cryptocurrency ads

Source: FE

   
- Centre to push for digitisation of ad policy

Source: Asian Age

   
- Waymo ad shows ordinary passengers riding in driverless cabs, formal launch expected soon

Source: India Today

   
 
- Great Creative Doesn't Always Mean Great Advertising: Comparing Amica To GEICO
- Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea

Source: Forbes

   
- Rihanna denounces Snapchat ad asking: would you rather hit her or Chris Brown?

Source: The Guardian

   
- Paul Ryan takes center stage in new ad from Democratic super PAC

Source: Washington Post

   
- Beachfront Expands Deal With White Ops to Combat Ad Fraud

Source: B&C

   
- Long-Divided Federal Election Commission Unites On Digital Ad Transparency

Source: NPR

   
- Meet the first-ever curvy model to star in an unretouched self-tanner campaign

Source: Yahoo

   
- SA election: Nick Xenophon won't release costings, but plugs final ad

Source: The Australian

   
- Snuggie buyers take comfort: FTC mailing out $7.2M in ad scam refunds

Source: Fox Business

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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