14 March 2018 | Volume 68 Issue No:15   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Mindshare elevates Ruchi Mathur & Saket Sinha
Mindshare, India's largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and strengthen operations.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Isobar launches commerce practice in India
Isobar, part of Dentsu Aegis Network, has launched a commerce practice in India, following the launch of the global counterpart. The expansion of this department will lead to a commerce centre of excellence, delivering end to end experiences for clients, through integrated platforms and solutions that are informed by local insight.
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MAM | Media And Advertising
Engage explores duality with Yin & Yang in latest campaign
Fragrance brand Engage, from the house of ITC, has unveiled its first range of Eau de Parfum. Engage has taken a bold step forward to redefine fragrance concepts inspired by the traditional philosophy of duality. Based on the principle that all things exist in contradictory opposites, Engage presents 'Yin' for the Engage Man and 'Yang' for the Engage Woman.
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MAM | Media And Advertising
Max Bupa promotes everyday use health insurance plan to millennials
Health insurance player Max Bupa has rolled out a new brand campaign that talks about its latest digitally-enabled everyday use health insurance plan 'GoActive' and aims to change the way Indians perceive health insurance, making it a part of their daily lives vis-à-vis a service that may or may not be used even once a year.
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MAM | Media And Advertising
BoroPlus launches fairness cream in India
Indian society is at the cusp of a new beginning with more and more women having stories of grit and passion to reach their objectives by overcoming internal and external challenges. Breaking every stereotype, women in India are embracing unique professions and passions.
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iWorld | OTT
Gaurav Gandhi to head Amazon Prime Video India
Television | TV Channels
Keshet International to acquire Greenbird Media
Television | TV Channels
India set to roar in unision with the launch of the VIVO IPL 11 #BESTvsBEST Anthem
iWorld | OTT
Japan's most popular show Doctor-X is now streaming on ZEE5
Television | TV Channels
Paytm signs up as the official umpire partner for VIVO IPL for the next 5 Years
DTH | DTH Operator
DishTV launches 'Aapla Manoranjan' for marathi Viewers
iWorld | Telecom
Bharti Airtel gets board nod to raise Rs 16,500 cr
Television | TV Channels
BCCI sweetens the pot for bidders of India rights
Television | TV Channels
GECs aim to retain viewership with 8 show launches in March
- Amazon worth a trillion? Advertising holds the key
- Google to focus on growing Tamil language content on the web

Source: ET

- Tuesday Wake-Up Call: New Leadership For Vice? Plus, Another Worry For Ad Giants

Source: Ad Age India

- Why snack without Pepsi, ask 'Fukrey' stars in new viral Pepsi ad

Source: Live Mint

- Can Ogilvy's latest ad for Fevicol Marine convince you that it is the 'Asli Waterproof Adhesive'?

Source: ET Brand Equity

- Zee Unimedia floats sponsorship packages to boost ad sales revenues

Source: The Hindu Business Line

- Amazon Worth a Trillion? Advertising May Hold the Key to Growth

Source: BQ

- Sikh awareness ad campaign in US shortlisted for PR award

Source: TOI

- Delhi government bans tobacco advertisements featuring celebrities

Source: India Today

- Ad-Tech Firm OpenX Pledges to Invest $25 Million in Ad-Quality Initiatives
- A+E's Dubuc in Vice CEO Talks; Apple Acquires Texture; Time's Up/Advertising Launches

Source: WSJ

- Female advertising execs launch 'Time's Up Advertising' to combat harassment and discrimination

Source: CNBC

- Companies With LGBTQ-Inclusive Ads Can Increase Sales By 40%, And Here's Why

Source: Forbes

- Dish Taps Richards Group as New Creative Ad Agency

Source: B&C

- Farmers hit Trump on trade in new ad

Source: The Hill

- Three keys to achieving consistent ROI in mobile advertising

Source: VB

- German Bundesliga to enable virtual advertising

Source: Broadband TV News

- Advertisers should remember ordinary people don't care about advertising

Source: Mumbrella

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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