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MAM | Media And Advertising |
Mindshare elevates Ruchi Mathur & Saket Sinha |
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Mindshare, India's largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive new capabilities and services, and strengthen operations.
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MAM | Media And Advertising |
Isobar launches commerce practice in India |
Isobar, part of Dentsu Aegis Network, has launched a commerce practice in India, following the launch of the global counterpart.
The expansion of this department will lead to a commerce centre of excellence, delivering end to end experiences for clients, through integrated platforms and solutions that are informed by local insight.
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MAM | Media And Advertising |
Engage explores duality with Yin & Yang in latest campaign |
Fragrance brand Engage, from the house of ITC, has unveiled its first range of Eau de Parfum. Engage has taken a bold step forward to redefine fragrance concepts inspired by the traditional philosophy of duality. Based on the principle that all things exist in contradictory opposites, Engage presents 'Yin' for the Engage Man and 'Yang' for the Engage Woman.
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MAM | Media And Advertising |
Max Bupa promotes everyday use health insurance plan to millennials |
Health insurance player Max Bupa has rolled out a new brand campaign that talks about its latest digitally-enabled everyday use health insurance plan 'GoActive' and aims to change the way Indians perceive health insurance, making it a part of their daily lives vis-à-vis a service that may or may not be used even once a year.
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MAM | Media And Advertising |
BoroPlus launches fairness cream in India |
Indian society is at the cusp of a new beginning with more and more women having stories of grit and passion to reach their objectives by overcoming internal and external challenges. Breaking every stereotype, women in India are embracing unique professions and passions.
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