22 June 2018 | Volume 6 Issue No:87   Facebook Twitter YouTube YouTube
 
 
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Mam | Marketing
Oyo expands footprint in China
Indian budget hotel company Oyo Rooms has forayed into China to cater to the country's burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming, Shenzhen, Chengdu, Nanjing, Xian among others.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Marketing
Walmart sells $16 billion worth of bonds for Flipkart acquisition
American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart. Walmart offered fixed- and floating-rate notes in nine parts to Flipkart.
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Mam | Media And Advertising
Johnson's celebrates 125 years with new campaigns
American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson's recently completed 125 years in the baby care products category in India. Johnson's dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand.
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Mam | Marketing
Taco Bell wants to make potato great again with new campaign
Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most meals.
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Mam | Media And Advertising
HP urges people to use original ink in new campaign
Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges. The film seeks to highlight HP's core value proposition as a technology enabler for consumers, entrusting them to belong, innovate, and grow.
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Television | TV Channels
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five
 
iWorld | Telecom
MyRepublic, Tata Communications sign deal for disruptive mobile services
 
 
Television | TV Channels
&TV presents Laal Ishq - passionate love stories with a supernatural twist
 
iWorld | OTT
Hoichoi's biggest musical thriller has dropped its TRAILER  
   
 
Television | TV Channels
What next with Fox-Disney-Comcast ?
 
Television | TV Channels
How Sony is bringing the FIFA World Cup 2018
 
Television | TV Channels
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data
 
   
- 'Indian ad spends to grow faster in thriving economy'
- #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festival

Source: ET

   
- ASCI upheld complaints against 191 ads in March
- Ad man Sorrell takes aim at WPP over his exit on Cannes stage

Source: BS

   
- Ad spending in India to grow 12.5% in 2018: report

Source: Live Mint

 

- Doom and gloom in advertising? I don't see it, says IPG boss Michael Roth

Source: ET Brand Equity

   
- Transition: 39 ad hoc teachers in BDU colleges may lose jobs

Source: TOI

   
- Burger King says sorry for Russian World Cup pregnancy ad

Source: The Hindu

   
- Sikkim Government Announces AR Rahman as its Brand Ambassador

Source: News18

   
- This Ad-Blocking Web Browser Gives Away Free Cryptocurrency To You, If You Agree To See Its Ads

Source: India Times

   

 

 
- David Attenborough launches wildlife fund for advertisers

Source: The Guardian

   
- AT&T's Randall Stephenson: Premium Content, Advanced Advertising Key to Making Time Warner Merger Work

Source: Variety

   
- A Toppers Pizza ad features a Domino's truck, and Domino's threatens to sue

Source: CNBC

   
- Can a Viral Campaign Ad Make the Difference in Deep-Red Texas?

Source: Slate

   
- Ad to promote Scarborough school budget violated law

Source: Press Herald

   
- Neither fair, nor lovely: Two Indian firms are fighting over a fairness cream ad

Source: QZ

   
- Singapore's advertising economy set to become the only Asia Pacific market to shrink in 2018

Source: The Drum

   
- Ad man Sorrell takes aim at WPP over his exit on Cannes stage

Source: Reuters

   
- Sir David Attenborough launches advertising industry-supported wildlife fund

Source: Mumbrella

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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