21 June 2018 | Volume 6 Issue No:86   Facebook Twitter YouTube YouTube
 
 
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Mam | Marketing
Kraft Heinz to sell Complan brand in India
US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could be local Indian companies and private equity firms.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
L'Oreal India appoints Amit Jain as managing director
L'Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L'Oréal group after a five-year stint in the country. L'Oreal is one of the largest cosmetics company and has developed activities in the field of hair colour, skin care, sun protection and many others.
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Mam | Media And Advertising
Greenscape gets insects to tweet & spread awareness about e-waste
Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India's leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign on Twitter.
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Mam | Media And Advertising
Future Generali's Father's Day campaign breaks records on digital platforms
Future Generali Life Insurance recently launched a digital campaign last week on Father's Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign.
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iWorld | E-commerce
Paytm appoints Ex- RBI deputy governor as advisor
Indian e-commerce payment system and digital wallet company, Paytm has appointed former RBI deputy governor Rama Subramaniam Gandhi as an advisor to the company. In a blog post, the company said it would benefit from Gandhi's knowledge and experience on payment systems, regulations, compliance and corporate governance.
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Mam | Media And Advertising
Mondelez International elevates Luca Zaramella as EVP CFO
Mondelez International has elevated Luca Zaramella, appointing him as EVP chief finance officer. His new role will be effective from 1 August, 2018. As the new CFO, Zaramella will be responsible for the oversight of the company's global finance, information and technology solutions and shared services functions.
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iWorld | E-commerce
Paytm appoints Ex- RBI deputy governor as advisor
 
Television | TV Channels
Disney appoints new creative officers for animation division
 
 
DTH | DTH Operator
Dish TV India Limited achieves ISO 27001 certification
 
Television | TV Channels
LIVE Coverage of Tour De France on DSPORT this year  
   
 
Television | TV Channels
Disney makes $70.3 billion counterbid for Twenty-First Century Fox
 
Television | TV Channels
Endemol Shine hires banks for a possible sale
 
Television | TV Channels
Formula 1 launches OTT platform with two subscription models
 
   
- Radical change is coming, says heir apparent to Sorrell's WPP ad empire
- Cannes Lions 2018: Goafest connection at global ad show

Source:BS

   
- Will new Brylcreem ads change male grooming advertising?
- Can excessive election advertising backfire?

Source: Live Mint

   
- Court issues restrain order on HUL's fairness cream ad on Emami petition

Source: ET

 

- Benetton condemned for using rescued migrants in adverts

Source: TOI

   
- Making the world better, one ad at a time

Source: ET Brand Equity

   
- Burger King apologises for sexist World Cup advertisement

Source: Indian Express

   
- Koch Network to Start Ad Campaign Against Trump's Trade Tariffs

Source: BQ

   
- This Ad-Blocking Web Browser Gives Away Free Cryptocurrency To You, If You Agree To See Its Ads

Source: India Times

   

 

 
- Guardian, News UK and Telegraph launch joint advertising business

Source: The Guardian

   
- AT&T's advertising CEO: We want to change what 'everybody still hates' about ads

Source: CNBC

   
- The Technology Invasion Of The Advertising Industry At Cannes Lions

Source: Forbes

   
- YouTube woos brands with its new Creative Suite of ad tools

Source: TC

   
- Instagram Targets YouTube With Upped Video Limits, New Ad-Friendly App

Source: Billboard

   
- Steyer ad links children crying to 'lawless president'

Source: Politico

   
- Italy migrants: Benetton criticised over ad campaign

Source: BBC

   
- Conservative groups launch ad campaign opposing tariffs

Source: Washington Times

   
- Recode Daily: Tech CEOs take on Trump; AT&T plans more ad and media acquisitions

Source: Recode

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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