20 June 2018 | Volume 6 Issue No:85   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Can Ranveer Singh save Switzerland's dying tourism industry?
Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
Adidas wakes up entire neighbourhood to celebrate Football
Dentsu Aegis Network's flagship media agency Carat, has partnered with the network's OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated country.
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Mam | Media And Advertising
Uber appoints Pradeep Parameswaran as its new India head
Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).
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Mam | Media And Advertising
Arun Sharma elevated to COO for Delhi business at Initiative
Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business. Prior to this, as senior partner of Initiative, Sharma played a pivotal role in spearheading one of the top clients of the agency, Reckitt Benckiser.
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Mam | Marketing
Nucleus wins PR mandate for Zolostays
Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.
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iWorld | Telecom
Reliance Jio to soon launch 5G services: all you need to know
 
Television | TV Channels
Business news most benefited genre in Chrome DM week 24
 
 
DTH | DTH Operator
Dish TV India Limited achieves ISO 27001 certification
 
Television | TV Channels
LIVE Coverage of Tour De France on DSPORT this year  
   
 
iWorld | Telecom
Reliance Jio continues data pricing onslaught with more offers
 
Television | TV Channels
Zee TV to launch the third season of 'India's Best Dramebaaz'
 
Television | TV Channels
Formula 1 launches OTT platform with two subscription models
 
   
- World's biggest advertiser P&G to hire more female directors
- These photos of Zero actor Katrina Kaif at an ad shoot will bowl you over

Source: Indian Express

   
- The Twitter Ad index: Motorola India, Star Sports, OnePlus, Samsung Mobile, Mahindra Racing
- Apoorva Maheshwari is now AccorHotels India's director of marketing

Source: ET Brand Equity

   
- Goodby's is out with its first BMW ad since winning the account in March

Source: Ad Age India

   
- Cannes Lions: India bags 9 shortlists in print, outdoor, design and mobile
Source: BS

 

- HUL, Emami drop 1% each as ad war intensifies

Source: ET

   
- Facebook Follows Users Into Every Nook With Ads

Source: BQ

   

 

 
- Advertising's Newest Enemy Is The Legion Of Freelancers The Agencies Laid Off

Source: Forbes

   
- Asia Pacific to account for 33.8% of global ad spend in 2020

Source: The Drum

   
- Cannes Briefing: 'There has been a cleanup': Ad tech's presence diminishes at Cannes

Source: Digiday

   
- New 'Gotti' Ad Hits Back At Critics, Calls Them 'Trolls Behind A Keyboard'

Source: Deadline

   
- Greene faceoff with Trump at golf club part of $2.9M ad campaign in Florida governor's race

Source: Politico

   
- IBM, Mediaocean Partner to Tackle Ad Industry Opacity with Blockchain

Source: Coin Desk

   
- YouTube touts ad transparency, but one exec says it isn't enough

Source: NBC News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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