19 June 2018 | Volume 6 Issue No:84   Facebook Twitter YouTube YouTube
 
 
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Mam | Marketing
Apple signs multi-year deal with Oprah Winfrey
Remember the Oprah Winfrey show? The unstoppable business woman behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Marketing
Unilever to cut ties with digital influencers
While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products.
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Mam | Media And Advertising
Audi CEO Rupert Stadler arrested
German automobile company Audi's CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi's parent company Volkswagen's role in emissionsgate (dieselgate).
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Mam | Marketing
Google invests $550 million in Chinese e-commerce company
American multinational technology company, Google, is all set to invest $550 million in China's second largest e-commerce company JD.com. The move comes as part of the technology giant's effort to expand its presence in fast growing Asian market.
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Mam | Media And Advertising
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature
Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram's emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart.
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Mam | Media And Advertising
Hypercollective brings up an BBG's emotional short film on this Father's Day
The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops. Hyper Collective head KV Sridhar Pops said "At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence.
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Mam | Media And Advertising
Anita Mookerjee joins Lodestar UM as head for South business
Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business. Mookerjee will lead the entire South India operations of LUM, including the agency's Bangalore, Chennai and Kochi operations.
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Television | TV Channels
Abhishek Upadhyay joins &TV as marketing head
 
Television | TV Channels
Saral Jeevan adds three new programs to its prime time offering
 
 
Television | TV Channels
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement
 
Mam | Media And Advertising
UC Browser's Miss Cricket Campaign Makes Debut on billboard at New York Times Square  
   
 
Television | TV Channels
Time Warner to be renamed Warner Media, Turner CEO exits
 
Television | TV Channels
Discovery joins hands with BYJU'S for quiz show
 
Television | TV Channels
Sports dominated OOH viewership in April-May: BARC
 
   
- Ad wars: HUL files a caveat petition in HC against Emami
- It's work more and play less for Cannes Lions this year

Source: ET

   
- AT&T's Brian Lesser lays out his grand ad plan following the Time Warner deal

Source: Ad Age India

   
- HT Media seals EURO 24-million ad-for-equity deal with Koovs

Source: FE

   
- Competitive Fight for U.S. House Brings Big Jump in Ad Spending

Source: BQ

   
- BMTC bus panels to display destinations instead of ads

Source: TOI

   
- To boost its revenue, Metro now turns to ad agencies

Source: Bangalore Mirror

   
- Chitrangada Singh roped in as the brand ambassador of THIS hosiery brand

Source: India TV News

   
- Google now lets you block annoying ads you don't want to see

Source: BGR

 

 
- Google, Facebook Propel Jump in Global Ad-Spending Forecast
- What's an Online Ad Worth? Blockchain Might Help With That

Source: WSJ

   
- Discovery Pitches 'Premiere' Cross-Network Ad Package Following Scripps Buy

Source: Variety

   
- Will AT&T Become A Force To Reckon With In The Ad Market?

Source: Forbes

   
- Competitive Fight for U.S. House Brings Big Jump in Ad Spending

Source: Bloomberg

   
- Martin Sorrell's reign over the ad industry 'has not been that glorious'

Source: CNBC

   
- TV Ad Spend Weekly: Walmart gets in on the digital supermarket sweepstakes

Source: The Drum

   
- Richard Painter puts out 'dumpster fire' in first campaign ad

Source: The Hill

   
- Fox plans to run sponsored stories during ad breaks this fall

Source: Fierce Cable

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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