18 June 2018 | Volume 6 Issue No:83   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021
A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company's website and the customised bed sheet is delivered to their doorstep.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
Viacom18 hands Digi Osmosis digital mandate for Manto
Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie 'Manto' starring Nawazuddin Siddiqui. Manto was nominated in the recently concluded Cannes Film Festival in the Un Certain Regards category. The whole cast and crew went to attend the premiere at the festival.
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Mam | Media And Advertising
Brand Factory captures the essence of Mumbai through a musical rap
Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of 'Mumbaikars'. Its #MadeForMumbai campaign uses identical traits that best defines Mumbai and Brand Factory. Created on a foot tapping musical rap, the lyrics describe Mumbai's love for little things like bun maska with cutting chai and important festivities that sparkle the eyes of all Mumbaikars.
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Mam | Media And Advertising
Indigo paints signs MS Dhoni as ambassador
Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador. The company has inked a deal with MSD for the next several years and plans to launch the advertising campaign on television, print and digital by August.
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Mam | Media And Advertising
RomedyNow launches new campaign #Dadvice for Father's Day
RomedyNOW has decided to celebrate the spirit of fatherhood on this Father's Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.
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iWorld | OTT
Amazon Studios strikes deal with Nicole Kidman's Blossom Films
 
Cable TV | People
GTPL Hathway appoints Viren Thakkar as new chief financial officer
 
 
Television | TV Channels
Get on Deck for the premiere of Pirates of the Caribbean: Salazar's Revenge
 
Television | TV Channels
Nickelodeon Celebrates Father's Day with Mumbai Dabbawalas and their kids  
   
 
iWorld | OTT
Digital media spends to increase by 49 per cent next year: Nielsen Report
 
Cable TV | MSO
DEN aims to convert 10% of SD subscribers to HD in a year
 
Regulators | TRAI
TRAI, European regulator BERC sign net neutrality MoU
 
   
- It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this year
- Facebook prohibits weapon accessory ads to users under 18: Report

Source: ET

   
- Mohali MC house okays ad agenda without discussion
- 'Bar Council of India must allow lawyers to advertise'

Source: TOI

   
- I&B ministry to study impact of government advertisements on people

Source: FE

   
- Head over heels! Kareena Kapoor Khan and Saif Ali Khan's candid pics from an ad shoot are unmissable

Source: India TV News

   
- To boost its revenue, Metro now turns to ad agencies

Source: Bangalore Mirror

 
- Unilever Presses Digital Influencers to Drop Bots, Fake Followers
- Fox's Newest Dramas Will Run During Commercial Breaks

Source: Variety

   
- Zenith: Mobile Ad Spend To Exceed 30% By 2020

Source: B&T

   
- Candidate sprays himself in the face with pepper spray for campaign ad

Source: Fox13

   
- My favourite ad campaign of all time: The Hutch boy and his pug from 2003

Source: Mumbrella

   
- Cannes Lions bingo: The ad industry's top buzzwords in 2018

Source: QZ

   
- Adland Secrets: Confessions of a former Silicon Valley ad exec

Source: Ad News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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