15 June 2018 | Volume 6 Issue No:82   Facebook Twitter YouTube YouTube
 
 
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Mam | Media And Advertising
Ad spends to grow by 10.5% to reach Rs 624 billion in India DAN Report
Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Marketing
Ola partners with PhonePe for cab bookings
Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app. With both the companies already catering to a large user base, this also becomes the first large scale implementation of AutoPay (through standing instructions) for ride bookings in India.
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Mam | Marketing
Kalyan Jewellers brings Amitabh & Shweta to celebrate Father's day
Kalyan Jewellers, one of India's leading jewellery brands, has kick started its Father's Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan. The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.
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Mam | Media And Advertising
Deepika Padukone dazzles in new ad for Jaguar lighting
Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone. Jaquar Group promoter and director Rajesh Mehra says, "Jaquar Group has always believed in creating products with the highest quality standards, an attribute that's synonymous with our products.
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Mam | Media And Advertising
Transgender model asks "Why don't you donate blood?"
"Donate Blood and Save Life", a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen's responsibility. But how far do we abide the same? There is a transgender community out there which desires to donate blood but is refrained from doing so.
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Mam | Media And Advertising
Hyundai launches #SaveMyGame campaign for football fans
Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June of 2018
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DTH | DTH Operator
Rakesh Jhunjhunwala picks up Dish TV shares worth Rs 93 crore
 
iWorld | OTT
SonyLIV lines up an innovation filled FIFA World Cup 2018
 
 
Television | TV Channels
Get on Deck for the premiere of Pirates of the Caribbean: Salazar's Revenge
 
Television | TV Channels
Nickelodeon Celebrates Father's Day with Mumbai Dabbawalas and their kids  
   
 
Television | TV Channels
Colors emerges leader in GEC urban in BARC's week 23 data
 
iWorld | Pay Per View
Comcast makes sweet $65 bn offer for Fox's entertainment assts
 
Television | TV Channels
BARC Data: Republic TV continues to lead English news
 
   
- boAt makes Jacqueline Fernandez its brand ambassador
- Advertising titan WPP seeks to soothe investors over CEO exit

Source: ET Brand Equity

   
- Iconic brand advertising on TV isn't going anywhere
- Apple, Spike Jonze and 'It's a Tide Ad' win best in show at AICP Awards

Source: Adage India

   
- Japanese advertising company buys majority stake in FHO Communications

Source: ET

   
- Advertising spend will grow 10.5% to ₹62,400 crore in 2018: Dentsu

Source: Live Mint

   
- Punjab's new ad policy pays little attention to road safety

Source: TOI

   
- Facebook Goes Full Repair Mode: Brings New Controls For Users to Know Ad Effects

Source: News18

   
- Vivendi's ad unit Havas to beef up corporate PR arm

Source: Reuters

   
- Google brings greater transparency and control over your Google ad experience

Source: Devdis Course

   
 
- Manchin touts support for Trump border wall in new ad
- GOP super PAC targets Pelosi in new 6-figure ad

Source: The Hill

   
- Google reboots advertising tools to give users more control over their data

Source: VB

   
- House Subcommittee Takes Up Targeted Digital Advertising

Source: B&C

   
- Google's new Ad Settings show how dumb targeted ads still are

Source: CNet

   
- Democratic House hopeful puts out ad saying he 'won't vote for Nancy Pelosi' amid GOP attacks

Source: Fox News

   
- Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Source: Ad Week

   
- Olive Garden ad script is creepy creation of bot that watched 1,000 hours of commercials for restaurant chain

Source: NY Daily News

   
- New FreeWheel Research Quantifies The Complexity Of Video Ad Experiences

Source: Beet

   
- Rick Scott cuts the first World Cup-themed political ad of 2018

Source: Washington Examiner

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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