13 June 2018 | Volume 6 Issue No:80   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Uber Lite launched in India & other developing nations
India is Uber's most crucial market in Asia! Earlier this year, Uber sold its business in Southeast Asia to local rival Grab. Now, to tap the consumers in India and other 'developing' nations, the ride-sharing app has announced the launch of a lighter version of its app, Uber Lite. Lite will be a simple version of the rider app that saves space, works on any network.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Vivo launches official song for FIFA World Cup 2018
Smartphone brand Vivo has launched a new global dance movement, #PassTheSwag, aimed to unite both football and music fans around the world to create an iconic memorable moment for the 2018 FIFA World Cup.
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Mam | Marketing
Carlsberg Smooth launched with Saif Ali Khan to target urban consumers
Carlsberg India has launched Carlsberg Smooth, a premium mild beer made with the finest European Barley for a rich and smooth taste. Brewed specially for the Indian palate with a refreshing and elegant taste, Carlsberg Smooth offers a unique product and a new experience to the consumers.
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Mam | Marketing
Combiflam tablet launches pain education campaign for rural marke
Sanofi India - makers of the Combiflam pain relief tablets along with Bollywood actor Soha Ali Khan has launched its first initiative under its pain education campaign - Pain Clinics. This phase comprises a series of doctor and pain expert videos on a dedicated YouTube channel to generate awareness and educate people, so that they can understand and treat pain in an informed and responsible manner
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Mam | Media And Advertising
Sudeep Gohil moves on from Publicis India
Sudeep Gohil, chief strategy officer and managing partner of Publicis India has announced that he is moving on from the agency. Sudeep will be moving on after serving his notice period at the agency. The move follows the end to his 18-month contract, which will end in August 2018.
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Mam | Media And Advertising
NEXA invents sound of blue colour in digital campaign
Hakuhodo India has invented an innovative digital campaign for #NEXABlue the signature shade, exclusively created for cars sold at NEXA. The new digital campaign is targeted at the NEXA customer aged between 18-45, who follow online information and trends from around the world and is well versed with social media platforms.
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Mam | Marketing
Virat Kohli gets cheeky about his beard insurance in new campaign
Philips India has brought Indian cricket skipper and youth idol Virat Kohli on board as the new brand ambassador for its male grooming segment. Virat is one of the most influential style icons among the youth. Philips India have reinvented grooming to enable confidence among today's youth by introducing smart, intuitive solutions to help them look and feel their best.
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Mam | Media And Advertising
Fevi kwik & Swiggy win big at Star Re.Imagine awards for best IPL campaigns
Fevi kwik's Khushiyon ke chand pal and Swiggy's No order to small won the top honours at the Star Re.imagine Awards, yesterday, for the excellence in creativity (Best Creative Campaign) along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns during the recently concluded Vivo IPL 2018 on Star India.
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Television | TV Channels
Regional market contributes 22 per cent to Star's IPL viewership
iWorld | Telecom
Reliance Jio subscriber base up 16.5% QoQ to 186.6 million
Television | TV Channels
Palm resounds with surge in visitors from stage sound and lighting for event industry
MAM | Marketing
The Quint Bags 2 Top Awards at Foxglove Awards 2018  
MAM | Marketing  
Vodafone Sparks Football Fervor on MyVodafone App  
MAM | Media and Advertising
Sudeep Gohil moves on from Publicis India
Television | TV Channels
TV viewership remains consistent QoQ, each year: BARC
MAM | Media and Advertising
Uber India launches new campaign with Virat Kohli
- Navjot Singh Sidhu cancels Ludhiana Municipal Corporations's ad contract
- The Greatest Football Ad XI; Eleven classic advertisements featuring the beautiful game

Source: Indian Express

- Facebook Ads, Rebranding Knowledge and Exit the Rich

Source: Bloomberg

- Apple's trippy ad for the iPhoneX is all kinds of weird, plus more hits on our viral chart

Source: Adage India

- Submission Of Newspaper Cutting With Regard To Publication Advertisement Of Postal Ballot

Source: The Hindu Businessline

- Philips Announces Virat Kohli As Brand Ambassador For Male Grooming Range

Source: Exchange4Media

- Uber India rolls out first ad campaign with Virat Kohli

Source: Livemint

- StayHappi announces Sourav Ganguly as its brand ambassador

Source: ETHealthworld

- Children exposed to horror film ads on YouTube

Source: BBC

- 11 radical ads that captured the spirit of the '90s

Source: CNN

- Progressive group launches digital ad campaign criticizing GOP Senate candidates on health care

Source: USA Today

- Oshoala is Kwese Free Sports brand ambassador

Source: Guardian

- Advertising Week will be under one roof this year

Source: NY Post

- Twitter Makes In-Stream Video Ads Available To All

Source: Bandt

- Michael Kors Sets Co-branded Golf Line With USGA

Source: WWD

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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