24 July 2018 | Volume 7 Issue No:09   Facebook Twitter YouTube YouTube
 
 
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Mam | Marketing
Skoda assigns creative mandate to Publicis India
Popular automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
American Eagle Outfitters hands digital mandate to Social Kinnect
American jeans brand, American Eagle Outfitters (AEO), has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has won the digital mandate for the same. This partnership will see the agency manage digital assets of the leading global speciality retailer offering on-trend clothing, and accessories.
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Mam | Media And Advertising
Kalyan Jewellers withdraws ad featuring Amitabh Bachchan
Kerala-based jewellery chain, Kalyan Jewellers, has withdrawn its controversial TVC featuring Amitabh Bachchan and his daughter. The advertisement came under attack from a bank union for allegedly depicting banks in a negative light.
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Mam | Media And Advertising
ZEE Media hands creative mandate to Liqvd Asia for 8 new channels
Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media's (ZMCL) channels that include its eight new channels like Zee News, WION etc. This was a multi-agency pitch and was conducted over a period of two months.
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Mam | Media And Advertising
Dun & Bradstreet India hands digital mandate to White Rivers Media
White Rivers Media has won the digital media mandate for Dun & Bradstreet India in a multi-agency pitch. The account shall be handled from its head office in Mumbai. The agency will be responsible for managing performance marketing, online reputation management, digital listening, search engine optimisation, and other media duties of the brand.
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Mam | Marketing
Jabong launches 'out-of-the-world' ad for upcoming Big Brand Sale
Jabong, India's leading online fashion brand, has launched its new marketing campaign to promote the fourth edition of its biggest sale of the year- the Jabong Big Brand Sale- which will be held from 27 to 30 July.
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Mam | Marketing
Alibaba, Tencent to acquire stake in WPP China
Chinese multinational e-commerce company Alibaba, Tencent Holdings and China Media Capital Holdings (CMC) are in talks to buy a 20 per cent stake in advertising giant WPP's Chinese unit.
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iWorld | OTT
Tiger Global invest $6 million in TVF
 
Satellites | Satellites Operators
ISRO gives nod to 27 satellites for future DTH, science demands
 
 
MAM | Media and Advertising
Laqshya Solutions supports Daikin Innovation to win top honors at FEPE Congress in Sorento, Italy  
 
Television | TV Channels
AXN offers the best Reality shows in India  
 
Television | TV Channels
Make way for an epic love saga this monsoon on Zee Anmol
 
 
Regulators | I&B Ministry
Online media regulations: action shifts to IT Ministry from MIB
 
Television | TV Channels
Paramount TV chief Amy Powell fired over alleged insensitive remarks
 
Regulators | I&B Ministry
TRAI suggestions on uplink, downlink norms under consideration, says MIB
 
   
- Alphabet shares rise as it beats profit estimates on Google's online ads
- Sprint queen Hima Das: Is she the next big thing in brand endorsements?

Source: BS

   
- BMRCL plans ads inside six-coach trains

Source: TOI

   
- Expenditure incurred on ads by government departments, PSUs increased in last three years

Source: New Indian Express

   
- Flipkart announces new ad platform on Hotstar

Source: Medianama

   
- Apple's Mac-Centric Ad With A R Rahman - Fab Or Drab?

Source: Exchange4Media

   
- Kalyan Jewellers withdraws controversial ad starring Amitabh Bachchan

Source: The Hindu Businessline

   
- This Video Of Jackie Shroff Clearing Traffic On Lucknow Road Is Breaking The Internet

Source: News18

   
 
- Help us monitor political advertising in Australia
- Electoral watchdog powerless to crack down on offshore political ads targeting Australians

Source: The Guardian

   
- How Alexander Zverev became Richard Mille ambassador through Rafael Nadal

Source: Tennis World USA

   
- TV advertisers should have a mental health duty of care, health chiefs demand

Source: Telegraph

   
- Pinterest nears $1 billion in ad sales, valuation rises as it looks to go public mid-2019

Source: USA Today

   
- Lupita Nyong'o selected as CK brand Ambassador for new Fragrance

Source: SDE

   
- Mercedes-Benz Announces Sloane Stephens as Global Brand Ambassador

Source: Business Wire

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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