20 July 2018 | Volume 7 Issue No:07   Facebook Twitter YouTube YouTube
 
 
>
 
visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Cadbury Dairy Milk launches campaign for 70-year celebration
Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India's favourite chocolate. The company started its journey to define the taste of chocolate for India and Indians in 1948 with Cadbury Dairy Milk.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
V-Guard hands digital mandate to Isobar
Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard. Headquartered in Kochi, V-Guard Industries is a major electrical appliances manufacturer in India. V-Guard Industries recently unveiled its new identity and vision for the brand with a tagline that says, 'Bring Home A Better Tomorrow'.
continue reading...
 
Mam | Media And Advertising
Big B faces the heat for Kalyan Jewellers TVC
Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as "disgusting" and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.
continue reading...
 
Mam | Media And Advertising
Honor launches new ad with Bhumi Pednekar
Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar. The campaign aims to strengthen Honor's efforts in showcasing the extraordinary journey of people who go beyond the regular to overcome challenges, barriers and stereotypes.
continue reading...
 
Mam | Media And Advertising
Laqshya Media Group creates India's largest billboard for Jeep Compass
Laqshya Media Group has partnered with Jeep India to create India's largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.
continue reading...
 
 
 
 
 
 
iWorld | OTT
Walmart may enter video streaming biz to compete with Amazon
 
Television | TV Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India
 
 
Television | TV Channels
Brahmagantu's Gundamma to emerge on Zee Kannada's DKD  
 
Television | TV Channels
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)  
 
 
Television | TV Channels
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney
 
iWorld | Broadband
Broadband internet subs growth higher in May-18 than previous month
 
Television | TV Channels
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28
 
   
- Indian Ad Agencies Give a Thumbs Up to Twitter's Crackdown on Fake Followers
- An illustrated recap of Ad Age's Small Agency Conference

Source: Ad Ageindia

   
- DB Corp's Internet revenues up 4% to Rs 12.5cr in Q1 FY19

Source: Medianama

   
- Bank union calls ad featuring Amitabh Bachchan, daughter 'disgusting'

Source: BS

   
- Alpenliebe Juzt Jelly's new ad campaign wants to take you on a rollercoaster ride of 'Family Fun'

Source: ET Brand Equity

   
- BBMP to protect trees against ad, cable mafia

Source: DC

   
- How post-World War II advertisers sold customers on a future of automation

Source: Scroll

   
- Publicis Drops on Sales Slump, Compounding Ad Industry Woes

Source: BQ

   
 
- Disney Sees Ad Volume Gain As Upfront Deals Wrap Up
- Viacom Gets Price Gains In Upfront Ad Deals

Source: B&C

   
- Shares in Ad Giants Fall as Publicis Sales Disappoint

Source: WSJ

   
- In TV ad, Democratic congressional candidate Jason Rittereiser lobs 'treason' charge at Trump

Source: Seattle Times

   
- Democrat challenging Sen. Deb Fischer releases TV ad

Source: The Olympian

   
- Montana Democrat devotes ad to breaking with Nancy Pelosi

Source: NBC News

   
- Staffer dresses up as real doctor in new ad for Arizona Democrat Ann Kirkpatrick

Source: Washington Examiner

   
- Ebay's blockbuster ad campaign fails to 'move the needle' on brand consideration

Source: The Drum

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here