19 July 2018 | Volume 7 Issue No:06   Facebook Twitter YouTube YouTube
 
 
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visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Secret Temptation revamped; McNROE eyes growth from deodorant segment
Who doesn't like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
Do-iT Talent Ventures signs badminton star Saina Nehwal
Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal. Do-iT Venture has signed badminton player Saina Nehwal for the long term purpose for all her commercial and player endeavours which also includes sponsorships, endorsements, publishing, appearances, digital rights amongst others.
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Mam | Media And Advertising
Dale Vaz joins Swiggy as head of engineering and data sciences
Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy's next generation AI-driven platform for hyperlocal discovery and on-demand delivery.
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Mam | Media And Advertising
Oakley unveils new brand movement with One Obsession campaign
Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.
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iWorld | OTT
In Q2 earnings call, Netflix's added focus on India
 
Television | TV Channels
Star Vijay launches new game show 'Divided'
 
 
iWorld | OTT
Spuul Now Available at Ola's Connected Car Platform, Ola Play  
 
Television | TV Channels
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam  
 
iWorld | OTT
Viu appoints Bimal Unnikrishnan as india content head  
   
 
Television | TV Channels
Republic TV complains to TRAI, BARC on Times Now's genre slotting
 
Mam | Marketing
Understanding the design industry in India
 
Television | TV Channels
Zeel reports higher numbers on improved ad, subs revenues
 
   
- Snapchat beefs ad targeting in deal with Nielsen
- Discovery reorganizes ad sales, lays off more than 20 staffers

Source: Ad Ageindia

   
- IoT is the future: Moving Towards Smart India #Ad

Source: Medianama

   
- Amitabh Bachchan, daughter Shweta feature in Kalyan Jewellers' silver jubilee ad

Source: Live Mint

   
- Prasanth Prabhakaran on Ultratech, Zee, Bajaj Finance and OMCs

Source: ET

   
- What Street Made Of Zee Entertainment's June Quarter Performance

Source: BQ

   
- Pending appeals: Supreme Court pulls up Centre, states over absence of ad-hoc judges

Source: Indian Express

   
- Retailers oppose restrictions on sale of tobacco products with FMCG

Source: ET Brand Equity

   
 
- Ad Council's 65th annual public service award dinner to honor IBM CEO Ginni Rometty
- TV Ad Spend Weekly: Ford, Chevrolet strike during World Cup knockout stages

Source: The Drum

   
- Why Blockchain Could Be The Downfall Of YouTube Advertising

Source: Forbes

   
- Viacom Leads $15 Million Round in Pocket.watch, Sets Content and Ad Pact With Startup

Source: Variety

   
- Snapchat Ad-Buying Platform Adds Nielsen Audience Segments

Source: B&C

   
- How P&G found the insight behind its Emmy-nominated ad "The Talk"

Source: Fast Company

   
- Bayer works to connect brand to products with all-American TV ad

Source: Fierce Pharma

   
- Report: Our Garbage President Is Facebook's Biggest Political Ad Buyer

Source: Gizmodo

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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