18 July 2018 | Volume 7 Issue No:05   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
Understanding the design industry in India
Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019
With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories - Budget and Popular G-Brands.
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Mam | Media And Advertising
Piyush Prasad joins Harley-Davidson India
Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.
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Mam | Media And Advertising
FBB launches campaign for sleepwear Shyla
FBB, India's fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla. Pictured to a peppy music, the campaign is conceptualised by DDB Mudra and showcases the wide range of sleepwear fashion for women. The 'Pretty Har Pal' campaign aims at making every woman feel beautiful.
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Mam | Media And Advertising
Gas-O-Fast hands digital duties to Columbus India
Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency's Delhi office.
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Mam | Media And Advertising
Kalyan Jewellers celebrates silver jubilee
Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.
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Mam | Media And Advertising
Alpenliebe Juzt Jelly pits jelly against jelly
Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.
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iWorld | OTT
Netflix shares sink after it misses Q2 subscriber growth expectations
Television | TV Channels
Dsport to broadcast 'British Open' live for viewers in India
Mam | Media And Advertising
"Inspire and Be Inspired"at "D-CODE" - The debut edition of The Advertising Club's India Digital Review  
Television | TV Channels
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show  
iWorld | Social Media
Indian YouTube kids channels gain momentum
Television | TV Channels
Religious most benefitted genre in Chrome DM week 28
iWorld | Telecom
TRAI releases recommendations for privacy & protection of consumer data
- Why Deven Choksey prefers Reliance to other OMCs
- Zee Entertainment Q1 PAT jumps 31% YoY to Rs 326 crore

Source: ET

- A simplified, unified TV industry will help marketers win
- Laundry Service responds to accusation of extortion by Papa John's founder

Source: Ad Ageindia

- Netflix: Lots of potential in India, "we're way behind YouTube and Hotstar"

Source: Medianama

- Indians spending more time watching online videos

Source: Live Mint

- Omnicom growth falls short as U.S. base shrinks

Source: BS

- The Twitter Index: Motorola, Samsung Mobile, OnePlus, Flipkart, Vistara

Source: ET Brand Equity

- Amitabh Bachchan's first ad with daughter Shweta Nanda will melt your heart

Source: Zee News

- Female orgasms v 'hydra power': why toiletries are the last bastion of sexist advertising

Source: The Guardian

- StubHub Sells Tickets By Amplifying Regret In New Ad Campaign

Source: Forbes

- Prime Day is more than just discounts as Amazon shows off its advertising cred

Source: Digiday

- Nike Unveils Quite Wonderful Ad Saluting England's World Cup Campaign

Source: B&T

- Issa Rae's new ad continues Covergirl's search for new femininity

Source: Fast Company

- Ashley Moody wants you to know she's not a politician in new ad

Source: Tampabay

- Heller ad claim against Rosen prompts new disclosure of degree

Source: Review Journal

- Heineken's Birra Moretti on why its first TV ad is the 'final piece of the jigsaw'

Source: MW

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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