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Mam | Marketing |
Understanding the design industry in India |
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Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.
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Mam | Media And Advertising |
Piyush Prasad joins Harley-Davidson India |
Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.
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Mam | Media And Advertising |
FBB launches campaign for sleepwear Shyla |
FBB, India's fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla. Pictured to a peppy music, the campaign is conceptualised by DDB Mudra and showcases the wide range of sleepwear fashion for women. The 'Pretty Har Pal' campaign aims at making every woman feel beautiful.
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Mam | Media And Advertising |
Gas-O-Fast hands digital duties to Columbus India |
Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency's Delhi office.
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Mam | Media And Advertising |
Kalyan Jewellers celebrates silver jubilee |
Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.
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