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Mam | Marketing |
Flipkart, Amazon reduce ad spends on Google |
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With Google launching an e-commerce platform in the near future, the country's largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the matter.
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Mam | Media And Advertising |
IKEA launches first campaign in India |
We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.
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Mam | Media And Advertising |
IdeateLabs beefs up leadership team with two senior appointments |
Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency's business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy and innovating branded concepts across social platforms.
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Mam | Media And Advertising |
EliteMatrimony signs R Madhavan |
The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan. EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner.
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Mam | Media And Advertising |
Parle 20-20 tickles a funny bone to reward positive thinking |
Parle Products, India's favourite FMCG brand has launched a new campaign titled, 'Taste mein 20 out of 20' for its leading cookie brand, 20-20. The campaign is an honest effort from Parle to showcase everyday situations that today's youth encounter while dealing with redundant traditional norms.
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