17 July 2018 | Volume 7 Issue No:04   Facebook Twitter YouTube YouTube
 
 
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Mam | Marketing
Flipkart, Amazon reduce ad spends on Google
With Google launching an e-commerce platform in the near future, the country's largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the matter.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
IKEA launches first campaign in India
We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.
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Mam | Media And Advertising
IdeateLabs beefs up leadership team with two senior appointments
Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency's business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building digital brand strategy and innovating branded concepts across social platforms.
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Mam | Media And Advertising
EliteMatrimony signs R Madhavan
The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan. EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner.
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Mam | Media And Advertising
Parle 20-20 tickles a funny bone to reward positive thinking
Parle Products, India's favourite FMCG brand has launched a new campaign titled, 'Taste mein 20 out of 20' for its leading cookie brand, 20-20. The campaign is an honest effort from Parle to showcase everyday situations that today's youth encounter while dealing with redundant traditional norms.
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iWorld | OTT
Analysts express mixed views on Netflix Q2 growth
 
Television | TV Channels
Ranjana Mangla appointed national revenue head of India Today TV
 
 
Television | TV Channels
TLC to premiere Curvy Bride Boutique for plus size brides  
 
iWorld | OTT
ZEE5 unveils exclusive never before offers with their biggest show Karenjit Kaur going live  
   
 
iWorld | Telecom
Powered by Jio, RIL touches $100 bn market cap
 
Movies | Hindi
Zee to launch Zee Classic HD channel
 
iWorld | OTT
Eros Now, Xiaomi Mi TV enter into distribution partnership
 
   
- Alia Bhatt is new brand ambassador of ITC's Sunfeast Dark Fantasy
- Zomato appoints Rohithari Rajan as Global Head for Ad sales biz

Source: Medianama

   
- Tata AIA Life Insurance awards its integrated creative mandate to FCB Ulka

Source: ET Brand Equity

   
- A new rivalry brews as Flipkart, Amazon cut Google ad spends

Source: Live Mint

   
- Google unveils Artificial Intelligence-aided ad tools

Source: The Hindu Businessline

   
- HUL Q1FY19 preview: Double-digit volume growth expected, say analysts

Source: BS

   
- BJP should name Mallya as brand ambassador of its initiatives: Sena

Source: Indian Express

   
- Karishma Tanna accidentally posts ad pictures with Ranveer Singh, deletes later

Source: Hindustan Times

   
 
- Cyclist Peter Sagan races a grandmother in Specialized electric bike ad
- Versace claims to have created the longest-ever advertising image

Source: The Drum

   
- Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million

Source: TC

   
- IAB's NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

Source: Variety

   
- Republican John Chrin Launches Opening Ad in GOP Targeted District

Source: Roll Call

   
- Facebook ad micro-targeting can manipulate individual politicians

Source: The Outline

   
- Ashley Moody pushing 'conservative' and 'prosecutor' in new TV ad

Source: Florida Politics

   
- How AT&T's plan to become the new Facebook could be a privacy nightmare

Source: The Verge

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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