13 July 2018 | Volume 7 Issue No:02   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
Mam | Marketing
IAA kick starts mentorship plan for women
International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Alia Bhatt to endorse Sunfeast Dark Fantasy
Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt. The brand expects this collaboration will turn its campaign theme of "Can't wait, won't wait" more exciting. With this campaign, the brand aspires to position itself as the ultimate dessert indulgence.
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Mam | Media And Advertising
Ogilvy terminates worldwide CCO Tham Khai Meng
Over the last six months, a handful of agency leaders have lost their jobs due to misconduct. The latest to join the list is from as agency Ogilvy. The company terminated its chief creative officer Tham Khai Meng after employees complained about unspecified violations of company policy, according to an internal memo from CEO John Seifert.
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Mam | Marketing
'Maggi Kitchen Journey' to premiere on Zee TV, Living Foodz
Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.
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Television | TV Channels
Sun TV notices downfall in gross viewership in BARC week 27
Regulators | MIB
Comment: Why it's important for Rathore at MIB to walk the (sports) talk
Television | TV Channels
zoOm styled by Myntra's 'The Reunion' garners more than 30 million views across platforms  
iWorld | OTT
Downloading on Netflix Just Got Smarter  
Television | TV Channels
Colors retains leadership in GEC urban in BARC week 27 data
Television | TV Channels
BARC week 27: Aaj Tak continues to dominate Hindi news genre
Television | TV Channels
CNBCTV18.com appoints Rohit Gandhi as national sales head
- Broadcasters look to regional versions of hit shows, big brands queue up
- Ogilvy fires global chief creative officer Tham Khai Meng after several internal complaints

Source: Live Mint

- Nissan worked backwards to create the first ad for new Kicks crossover
- Hilton taps MediaCom for global media after closed review

Source: Ad Ageindia

- Football grabs eyeballs, cricket still hits sweet ad spot

Source: The Hindu Businessline

- Ex-Drug CEO Seeking Senate Seat Attacked by Old Industry Foe

Source: BQ

- Dipa Karmakar likely to be named Tripura's brand ambassador

Source: TOI

- Facebook removes 'treason' advertising tag after algorithm labels thousands of Russian users 'interested' in category

Source: The Hill

- Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste

Source: WSJ

- AppNexus tracking 748% explosion in connected TV ad sales

Source: Fierce Cable

- Tim Pawlenty releases first ad, hitting GOP opponent Jeff Johnson

Source: Star Tribune

- Petition launched to remove 'disgusting' guitar pedal ad following backlash

Source: News

- Judge rules against atheist group in public ad dispute

Source: News Advance

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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