24 January 2018| Volume 67 Issue No:81   Facebook Twitter YouTube YouTube
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MAM | Marketing
Guest column: Cybersecurity in the advertising sector
Today, the world is experiencing a digital revolution and digital media plays a pivotal role in it. Having the potential to change the way we live our lives, it is the next big thing to watch out for. Digital media is omnipresent and is flooding our lives by leveraging every channel possible.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Irrfan Khan promotes Digital India in new Mastercard campaign
Aimed at accelerating the country's shift from cash to digital payments, Mastercard has launched 'KhulGayiLife', a new marketing campaign. The campaign will further strengthen the company's digital payments efforts in the metros with an increased focus on the tremendous opportunity that sits within the nation's tier 2 and tier 3 cities.
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MAM | Marketing
Essence hires Sonali Malaviya as VP - client partner
Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.
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iWorld | OTT
Hooq to maintain its Hollywood focus in India
Television | TV Channels
Star Sports EVP and marketing head Shubhranshu singh quits
Specials | Years Enders
2017 for infotainment and lifestyle channels
Specials | Years Enders
2017 was a regulatory roller coaster and the ride continues
Specials | Years Enders
Guest column: Digital outlook for 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Television | TV Channels
FOODFOOD announces veeba cook off powered by Daawat Basmati Rice and Tata Sampann
Television | TV Channels
Bring in Republic Day with the award-winning political comedy VEEP on Star World
Television | TV Channels
ZEEL president - Legal & Regulatory Affairs, Mr. Avnindra Mohan conferred prestigious "CA Distinguished Achiever - 2017" Award by ICAI
iWorld | OTT
Chanpreet Arora appointed CEO of Vice Media India
Television | TV Channels
BBC Worldwide India announces partnership with Applause Entertainment
Television | TV Channels
Discovery India ties-up with Reliance Animation to produce kids IP
- Star India drops plans for IPL ad inventory sale to Sandeep Goyal
- L'Oreal's hijab model Amena Khan pulls out of campaign over anti-Israel tweets

Source: ET

- Tuesday Wake-Up Call: Netflix Boosts Ad Spending (a Lot), and Other News
- Kyoorius Group Partners with The One Club for Creativity to Serve as Official Representative in India

Source: Ad Age India

- Rupert Murdoch wants Facebook to pay publishers for their content

Source: Medianama

- Pregnant Kylie features in ad with sisters

Source: BS

- Irrfan Khan promotes 'Digital India' in Mastercard's #KhulGayiLife ad campaign

Source: ET Brand Equity

- Pepsi, Doritos are returning to the Super Bowl after a year off

Source: Yahoo

- Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Source: Tech Observer

- Tax Bill Prompts Business to Pay Heavily for Lobbying Campaigns

Source: BQ

- Ad buyers want more flexibility and stats for Facebook Watch ads
- Life After Advertising: From Deutsch CEO to cleaning supplies startup founder

Source: Digiday

- Skittles Does A Genius End-Around On Super Bowl Advertising
- With The Ad Industry In Flux, Will Independent Agencies Be The Ones To Thrive?

Source: Forbes

- Amazon is threatening Google's ad space monopoly, Martin Sorrell says

Source: CNBC

- NFL rejects veterans group's ad for Super Bowl program

Source: ESPN

- Danny DeVito gets covered in chocolate for his M&M's Super Bowl ad

Source: The Drum

- Spending on Advanced Advertising to Rise: Survey

Source: B&C

- Global Advertising Forecast To Rise Nearly 5% In 2018

Source: Mediapost

- Gideon Spanier: Fever pitch for agencies as they look to big ad contests

Source: Standard

Movies | Movies on mutiple platforms
Oddball Motion Pictures gets Rs 250 cr for film production
Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by Oddball
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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