22 January 2018| Volume 67 Issue No:79   Facebook Twitter YouTube YouTube
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MAM | Marketing
Is India ready for the impact of AI on marketing?
From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google's search algorithm to e-commerce to geo-target and understanding consumer behaviour.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Mother's recipe undertakes initiative for war heroes
India's homegrown pickle brand Mother's Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers Recipe 500 gm pickle bottle.
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MAM | Marketing
Duroflex launches sleep marathon with Milind Soman
We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the #7HourMarathon campaign for Duroflex.
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MAM | Media-And-Advertising
Ogilvy India makes key top-level appointments
Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.
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Television | TV Channels
TV ownership increased by 14% in 2017: IRS
Television | TV Channels
PKL season 6 and 7 dates announced
Specials | Years Enders
2017 was a regulatory roller coaster and the ride continues
Specials | Years Enders
Guest column: Digital outlook for 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Television | TV Channels
CNN-News18 launches 'If I Were FM Challenge'
Television | TV Channels
BBC World News to Broadcast 'China's Chat Girls'
iWorld | Telecom
RIL's Rs 2.35 lakh crore investments in Jio start to payoff
iWorld | OTT
Turner International announces SVOD service FilmStruck
Regulators | TRAI
TRAI clears path for broadband, voice services aboard planes
- A year to 2019 polls, BJP plans advertisements on promises kept
- Appointments to public bodies must be based on talent: HC

Source: ET

- Zee Entertainment Enterprise rating: Credit Suisse pegs it at 'Outperform'

Source: Financial Express

- Bernie Sanders denounces 'outrageous' Trump ad as 'so sad for our country'

Source: Yahoo

- Twitterati cannot get enough of this job ad for a graphic designer

Source: Indian Express

- Rajaji vet is brand ambassador for 'Beti Bachao Beti Padhao'

Source: TOI

- Content Marketing 2018: The Only Way Going Forward For New Age Marketers

Source: BW

- Lessons Tata Motors Learnt from Nano's Failure

Source: Ad Age India

- Meet The 30 Under 30 Driving Europe's Media And Marketing Innovation

Source: Forbes

- Democratic senators blast Trump's new re-election ad

Source: NY Post

- Adobe Appoints Damon Scarr To Head Of Ad Cloud Sales For APAC

Source: B&T

- Latest Apple iPhone X ad is all about the selfie, Portrait Lighting, and Muhammad Ali

Source: PA

- Is Iran The Next Big Opportunity Among Rising Ad Markets?

Source: Media Post

- Instagram 'advertising mermaid knives disguised as lipsticks and combs for young women'

Source: The Sun

- Advertising Materials Printing, Letterpress Africa Report

Source: The Columnist

Movies | Movies on mutiple platforms
Oddball Motion Pictures gets Rs 250 cr for film production
Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by Oddball
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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