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MAM | Marketing |
Is India ready for the impact of AI on marketing? |
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From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google's search algorithm to e-commerce to geo-target and understanding consumer behaviour.
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MAM | Marketing |
Mother's recipe undertakes initiative for war heroes |
India's homegrown pickle brand Mother's Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform.
Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers Recipe 500 gm pickle bottle.
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MAM | Marketing |
Duroflex launches sleep marathon with Milind Soman |
We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the #7HourMarathon campaign for Duroflex.
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MAM | Media-And-Advertising |
Ogilvy India makes key top-level appointments |
Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.
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