19 January 2018| Volume 67 Issue No:78   Facebook Twitter YouTube YouTube
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MAM | Marketing
81% Indians find ads intrusive: KMB study
A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels by properly customising content to different contexts.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Vivo YouTube campaign saw better response using Vogon
Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube's ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google's Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.
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MAM | Marketing
Inito gives anxious couples hope through its new ad
The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many.
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MAM | Marketing
Big Bazaar launches game to promote R-day sale
Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, 'Big Bazaar Sabse Saste 5 Din'. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar's innovative deal game is set to transform the shopping experience in India.
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iWorld | OTT
Amazon India to launch 10 originals in 2018
Television | TV Channels
BARC week 2: Aaj Tak leads Hindi News in all three markets
Specials | Years Enders
2017 was a regulatory roller coaster and the ride continues
Specials | Years Enders
Guest column: Digital outlook for 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Television | TV Channels
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2
iWorld | OTT
Viu set to launch musical drama spotlight 2 on 26th January
Television | TV Channels
Dsport acquires India rights of tri-nation tournament in SL
iWorld | OTT
Alibaba's India OTT may launch in three months
Television | TV Channels
The seasonal show saga on Indian GECs
- DB Corp's revenues from digital biz dips 6.25% to Rs 15cr in Q3FY18
- InMobi appoints Marc Steifman as its new CFO

Source: Medianama

- Original content to drive growth for OTT: Report
- H&M hires diversity leader amidst 'monkey-hoodie' controversy

Source: ET Brand Equity

- Amazon has a plan to become profitable: it's called advertising

Source: Live Mint

- Google tightens rules on YouTube to clean it up for advertisers

Source: ET

- Meet the man behind those 'bitcoin genius' ads all over the internet

Source: Yahoo

- Facebook cuts back on news to give you more time with advertisers

Source: BS

- Over half of APAC consumers say ads now more intrusive

Source: Campaign India

- Credit Suisse bullish on shares of Zee Entertainment on strong Q3 earnings

Source: FE

- Amazon's ad business is growing faster than Google's and Facebook's, although the duopoly still dominates
- MoviePass is using location data for a new ad play

Source: Digiday

- Analytics Are Defining The Future Of Digital Advertising

Source: Forbes

- Super Bowl Ad Rates Have Soared 87% In 10 Years Even With More Clutter: Study

Source: Deadline

- Illinois Governor to Air Ad of Rival, Blagojevich on Wiretap

Source: Bloomberg

- TransLink buses wrapped in Chinese language ads cause a stir in Richmond

Source: CBC

- Snapchat 'doubling down' on app install tech to drive ad sales

Source: The Drum

- Dem releases first special election TV ad ahead of Trump visit

Source: The Hill

- Media industry Q4 will see ad growth pressured by lower ratings: analysts

Source: Fierce Cable

Movies | Movies on mutiple platforms
Oddball Motion Pictures gets Rs 250 cr for film production
Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by Oddball
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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