18 January 2018| Volume 67 Issue No:77   Facebook Twitter YouTube YouTube
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MAM | Marketing
Vernacular content consumers to be 2.5 times English by 2021: Deloitte
Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Pursuite.com forays into furniture
In a move to further expand its product categories, Pursuite.com, India's first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.
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MAM | Marketing
PVR promotes cleaner air
Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution. As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands.
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iWorld | OTT
hoichoi launches new brand anthem to celebrate life
Television | TV Channels
Applause Entertainment to produce series on 2016 surgical strikes
Specials | Years Enders
2017 was a regulatory roller coaster and the ride continues
Specials | Years Enders
Guest column: Digital outlook for 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Television | TV Channels
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World
iWorld | OTT
Amazon prime music inks a deal with zee music company
Television | TV Channels
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success
Television | TV Channels
Ramdev wants telecast fees waived off for devotional channels
Television | TV Channels
Star ushers in IPL's new era with a bang
Television | TV Channels
Zeel numbers up on higher ad revenue in third quarter
- Zee Entertainment ad revenues rose 26% in Q3FY18; to launch Zee5 in Feb

Source: Medianama

- InMobi appoints Marc Steifman as new CFO

Source: Live Mint

- Facebook cuts news on your timeline to give you more time with advertisers

Source: Scroll

- H&M Tries to Repair `Monkey' Ad Fallout With New Diversity Role

Source: BQ

- Google's tighter ad rules for YouTube 'don't go far enough'

Source: MW

- Woman offered as prize for Jallikattu: Why our 'culture' fails women and animals

Source: DailyO

- Cancer screening ad for married women angers IIT-B students

Source: Nyoooz

- Star India won't make profit from IPL in first year owing to investments

Source: FE

- Victoria Beckham faces backlash for using ultra-thin model in new campaign

Source: ET Brand Equity

- YouTube Tightens Ad Rules; Connected TV's Frequency Cap Problem; McDonald's Sustainability Drive

Source: WSJ

- Enhanced Digital Measurement Finally Lets Brand Advertisers Become Performance Marketers

Source: Forbes

- The pee-soaked Ikea pregnancy ad is actually more than just a gimmick

Source: The Verge

- Family of H&M 'Coolest Monkey' ad model forced to move due to 'security concerns'

Source: Fox News

- The stage is set for Amazon but is building an ad business a big enough priority?

Source: The Drum

- AbbVie's silent IBD awareness ad sparks angry backlash but also draws support

Source: Fierce Pharma

- Roku Introduces New Metrics for OTT Advertising Campaigns

Source: B&C

- Lingua programmatica: The IAB is trying to standardize ad tech's messy terminology

Source: Digiday

- Pro-ObamaCare group launches ad ahead of vote on HHS nominee

Source: The Hill

Movies | Movies on mutiple platforms
Oddball Motion Pictures gets Rs 250 cr for film production
Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by Oddball
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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