16 January 2018 | Volume 67 Issue No:75   Facebook Twitter YouTube YouTube
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MAM | Marketing
Perfetti Van Melle hands over media duties to Wavemaker
Perfetti Van Melle India has handed over its media duties account to GroupM's content and technology agency Wavemaker. The agency was created from the merger of Maxus and MEC. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia
Dentsu Webchutney has created a digital campaign for Piaggio India's trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight against HIV/AIDS.
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MAM | Marketing
Amazon says out with the old in Great Indian Sale ads
E-commerce giant Amazon has launched its new campaign 'Ab Sehan Kyun Karna' in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year.
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MAM | Marketing
WATConsult celebrates 11 yrs with unique board game
WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals.
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Television | TV Channels
The BCCI India rights conundrum
Television | TV Channels
'Kumkum Bhagya' hits the 1000-episode milestone
Specials | Years Enders
Guest column: Digital outlook for 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Television | TV Channels
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World
iWorld | OTT
Amazon prime music inks a deal with zee music company
Television | TV Channels
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success
Regulators | TDSAT
Don't disconnect signals to RBTV, TDSAT tells Star
Television | TV Channels
Discovery Communications to move global headquarters to New York
Television | TV Channels
Dsport acquires exclusive India rights for Bellator MMA
- Google temporarily bans addiction centre ads globally
- "Ab sehan kyun karna?": Amazon India to its customers

Source: ET Brand Equity

- Lupin forays into OTC segment; eyes Rs300 crore turnover in 5 years
- GroupM's Wavemaker India retains Perfetti's Rs200 crore media mandate

Source: Live Mint

- H&M condemns racism after `monkey' ad sparks protests

Source: ET

- 'Padmaavat' makers release ad with detailed disclaimers

Source: BS

- Defining advertising and marketing in 2018

Source: FE

- Victoria Beckham slammed online for using 'very thin' model in a campaign

Source: Times Now News

- 'Start-ups should exploit digital space for marketing'

Source: TOI

- Cancer Research urges Ofcom to tighten junk food ad rules to halt obesity crisis
- Ad of the Day: Colonel Sanders speaks French on introduction to the country

Source: The Drum

- In Ad Pact, Procter & Gamble Buys Dialogue, Plot on ABC's 'black-ish'

Source: Variety

- Victoria Beckham Draws Uproar Over Superthin Model in Ad Campaign

Source: NY Times

- Tiffany Haddish's Kimmel Groupon Story Lands Her Super Bowl Ad Gig

Source: Deadline

- TV3 Group explores ad technology for 'platinum age of video'

Source: Irish Times

- Global ad spend forecasts show 'a market in transformation, but not recession' : Report

Source: BI

- VOD Ad Views on Set-Tops Still in Demand: Study

Source: Multichannel

Movies | Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan
Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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