26 February 2018 | Volume 68 Issue No:04   Facebook Twitter YouTube YouTube
 
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
IPL 2018: The dos and don'ts for brands
Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has been one of the most sought after and followed sports events in India since 2008. It's 2018 now, its eleventh edition and the IPL has come a long way.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Marketing
OnePlus is India's fastest growing Android smartphone
OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as per International Data Corporation's (IDC) latest Quarterly Mobile Phone Tracker Q4 2017.
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MAM | Media And Advertising
Dr.Fixit shows how to prevent a leaky house
Most people believe that waterproofing their roof is enough for a leak free home. Dr.Fixit, from the house of Pidilite, has launched a new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners about the need for five-point waterproofing.
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Television | TV Channels
Eros Intl's Deshpande hints at group rejig, likens RIL tieup to 'blank canvas'
 
Television | TV Channels
Animation sees an uptick despite expensive production
 
 
Television | TV Channels
NewsX launches its biggest campaign to unearth non-performing assets
 
Television | TV Channels
Shaping the future of Information and Entertainment industry at magnetic maharashtra, exclusively on BTVI
 
 
 
Television | TV Channels
Urban areas dominate DD viewership: Zapr
 
Television | TV Channels
Guest Column: Online poker the next big wave in digital
 
Television | TV Channels
Crime reality shows maybe doing more harm than good
 
   
- PNB says Virat Kohli continues to be its brand ambassador
- Cleanliness rally on foundation day of Ahmedabad

Source: TOI

   
- Worst over for media as ad spends show signs of recovery
- Parle to hike prices, reduce quantity of biscuits in some packs as GST bites

Source: Livemint

   
- J&K CM orders probe into KVIB selection process

Source: India Today

   
- Digital platforms in 2017: Advertisers see a new hotstar in Over The Top platforms

Source: Financial Express

   
- Free news gets harder to find as media organisations look to keep content behind paywalls

Source: First Post

   
- Goodbye Diva: Sridevi As Seen in Ads

Source: Ad Age India

   
- Coca-Cola to launch state-specific fruit beverages

Source: ETRetail

   
   
 
- Samsung's first Galaxy S9 ad doesn't think very different

Source: CNET

   
- ACCC probe into tech titans considers ad market disruption and regulation

Source: Ad News

   
- Advertising's crisis of confidence as world's biggest spender, Procter & Gamble, cuts budgets

Source: INews

   
- Malgosia Bela is Paul Smith's first female brand ambassador

Source: Star2

   
- Betway unveils Stephen Appiah as brand ambassador

Source: Ghana Web

   
- Marc Marquez Resmi Jadi Brand Ambassador Tissot

Source: Krjogja

   
- How Simon Carter fashioned a global menswear brand

Source: BBC

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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