22 February 2018 | Volume 68 Issue No:02   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Madhusudan Gopalan becomes MD, CEO of P&G India
P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018. Gopalan has over 18 years of experience working for the company across business units and diverse geographies such as India, the US and Asean countries.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Google Pay launched in US, UK; Tez gets new features
Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world - Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet.
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MAM | Media And Advertising
FIHL hands media mandate to Carat India
Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office.
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MAM | Media And Advertising
Performics.Resultrix bags digital mandate for NIIT
NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies. Performics.Resultrix managing director Mayoori Kango says, "NIIT is a highly reputed, fast-paced education services major, looking for strong digital play.
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MAM | Media And Advertising
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign
Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand.
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Television | TV Channels
Scary times for horror shows
Television | TV Channels
Fox News launches OTT platform
Television | TV Channels
'This World: Colombia with Simon Reeve' on BBC World News
iWorld | OTT
Google launches support for tamil languages ads
Television | TV Channels
News18 India Chaupal comes to Mayanagri mumbai
Television | TV Channels
Emeli Sande to perform at Laureus World Sports Awards
Television | TV Channel
U Sports aims to launch Indian e-sports federation
iWorld | OTT
Hooq announces release of first Hollywood original series
Television | TV Channel
Dura Cement replaces Kingfisher as RCB's associate sponsor
- 15 entities settle Pressman Advertising case with Sebi, pay Rs 84L
- Google India launches Tamil language support for advt products

Source: BS

- Corpn looks the other way as advertisers nail trees
- At varsity, ad hoc boards of studies to set exam papers

Source: TOI

- Facebook's Sandeep Bhushan: Need to bridge gap between digital time spent and ad spends

Source: Live Mint

- Luxury property ad blitz heralds Trump son's visit to India

Source: ET Brand Equity

- Priyanka Chopra's 'frock' in the Assam Tourism ad leaves Twitterati divided in their opinion

Source: Indian Express

- Philip Morris may have breached Lithuania's advertising rules with new smoking device

Source: Reuters

- Hey CMOs, Here's How To Set A Facebook Ad Budget That Works From The Start

Source: Forbes

- Fox Plans Media-Industry Summit to Fix Advertising Challenges

Source: Variety

- Mediapalooza 2 Nuances; TV Networks Increase Ad Load; Amazon Channels to Offer U.S. Ad-Supported Streams

Source: WSJ

- NBCU Adds to Advanced Ad and Measurement Group

Source: B&C

- Shooting survivor Gabby Giffords rolls out anti-gun ad attacking Florida governor

Source: ABC News

- Plus-size models recreated the Kardashian Calvin Klein ad proving all bodies are beautiful

Source: Yahoo

- TV ad research finds sales impact of TV outperforms Facebook and YouTube

Source: Media Week

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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