21 February 2018 | Volume 68 Issue No:01   Facebook Twitter YouTube YouTube
 
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Media And Advertising
How Cadbury perfected its communication in India
What comes to your mind when you hear 'kuch meetha ho jaaye?' If you've been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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MAM | Marketing
Livon extends salon-in-purse proposition in latest campaign
Marico Limited's Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon. The brand caters to the young girl who always strives to look her fabulous best and being 'selfie ready' is of utmost importance to her.
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MAM | Marketing
India's online retail market to hit $100 bn by 2020: Kantar IMRB report
Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India's online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.
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MAM | Marketing
FACES launches #12ZodiacFaces with WATConsult
WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada's leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.
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MAM | Marketing
Flags Communications bags social media mandate for Tata Power DDL
Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi). As a part of the mandate, Flags Communications will be responsible for handling the social media campaigns for Tata Power-DDL.
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Television | TV Channels
We place a very high premium on fan experience: Turner's Rohit Bhandari
 
Television | TV Channels
Jeet storms the market with big debut week viewership
 
 
Television | TV Channels
Saral Jeevan celebrates 2nd anniversary - adds NEWS to programming
 
iWorld | OTT
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal
 
Television | TV Channels
Star World to enthrall crime-fiction lovers with new programming slot 'Crime @ 10'
 
 
Television | TV Channel
RIL to buy 5% in Eros Int'l; jointly spend Rs 2000 cr on content
 
Television | TV Channel
BCCI invites bid for e-auction of 5 year team India rights
 
Television | TV Channel
Should junk food ads be banned on kids' channels?
 
   
- Many advertisers find IPL advertising rates for live matches too expensive
- Supreme Court asks Rajanikanth wife's company to pay back loan

Source: ET

   
- Exclusive: Rediffusion Y&R Wins Creative Mandate for Tata Motors' 150th Anniversary Celebrations
- How One Ad Campaign Changed the Way Parents Re-Searched About Blue Whale Challenge

Source: Ad Age India

   
- Facebook to Verify Ads With Postcards After Russian Meddling

Source: News18

   
- Hotstar leverages Performics.Resultrix's tech to fire up its campaign

Source: ET Brand Equity

   
- Stuck AAP advertisement, ration woes: Little clarity on reason for meeting

Source: Indian Express

   
- Aldi's 'irresponsible' Christmas TV ad falls foul of alcohol ad rules

Source: MW

   
 
- Facebook Ad VP Tweets on Russia Spark Backlash; Google Continues Paywall Push; Fox News Streaming Service

Source: WSJ

   
- 'Black Panther' Tops Studios' TV Ad Spending

Source: Variety

   
- Amazon will soon distribute ad-supported streaming channels

Source: Digiday

   
- This Digital Ad Format Guru Lives and Breathes Outside the Box

Source: Ad Week

   
- Luxury property ad blitz heralds Trump son's visit to India

Source: Washington Post

   
- CoverGirl's New Foundation Ad Features Its First Model With Vitiligo

Source: The Hill

   
- Anti-Brexit group 'Best for Britain' plans ATL ad campaign

Source: The Drum

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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