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MAM | Marketing |
Aegon Life Insurance focuses on relieving tension in new ad |
Aegon Life Insurance has recently launched its new media campaign, 'Aegon Toh Tension Gone' which focuses on relieving financial stress through its insurance solutions. Contrary to other life insurance ads, this digital-only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.
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MAM | Marketing |
GroupM, Ogilvy launch Effectiveness Lab in India |
Wavemaker, GroupM's media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.
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