20 February 2018 | Volume 67 Issue No:100   Facebook Twitter YouTube YouTube
 
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Competing with consumer activities not brands: Kingfisher's Sheikhawat
The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands - Tuborg, Kingfisher, Bira and Heineken among other local beer brands.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Marketing
Aegon Life Insurance focuses on relieving tension in new ad
Aegon Life Insurance has recently launched its new media campaign, 'Aegon Toh Tension Gone' which focuses on relieving financial stress through its insurance solutions. Contrary to other life insurance ads, this digital-only campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.
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MAM | Marketing
GroupM, Ogilvy launch Effectiveness Lab in India
Wavemaker, GroupM's media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.
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MAM | Marketing
Redington unveils new global brand identity
Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline - Seamless Partnerships.
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Television | TV Channels
News24 to hike ad rates by 40% post revamp
 
Television | TV Channels
Jeet storms the market with big debut week viewership
 
 
Television | TV Channels
Saral Jeevan celebrates 2nd anniversary - adds NEWS to programming
 
iWorld | OTT
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal
 
Television | TV Channels
Star World to enthrall crime-fiction lovers with new programming slot 'Crime @ 10'
 
 
Television | TV Channel
Star India bags production rights for IPL 2018
 
iWorld | OTT
SonyLIV adds 7 new channels from SPI
 
Television | TV Channel
FTA GECs bring in revenue despite low ad rates
 
   
- Facebook to use US Mail to verify IDs of election ad buyers

Source: ET

   
- KRDS Asia Appoints Parth Nagar as Country Manager for KRDS India

Source: Ad Age India

   
- Wavemaker, Ogilvy partner to launch Effectiveness Lab in India

Source: Live Mint

   
- HuffPost appoints Aman Sethi as India editor-in-chief

Source: ET Brand Equity

   
- With the Olympics, Alibaba is making a big global push

Source: Yahoo

   
- Facebook, Twitter ill-equipped to stop repeat of 2016 US election meddling

Source: Indian Express

   
 
- Facebook will verify the location of US election ad buyers by mailing them postcards

Source: TC

   
- Bureau of Meteorology Apologises For Running Scam Ad About Elon Musk

Source: B&T

   
- Amaysim burning lawn mower commercial banned by ad watchdog

Source: Mumbrella

   
- Irn Bru courts controversy with cheeky ad urging viewers 'Not To Be a Can't'

Source: The Drum

   
- Advertisers warn social media to step up, or they're out

Source: CBC

   
- Young advertising talent to create charity campaigns for Cannes competition

Source: Irish Times

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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