19 February 2018 | Volume 67 Issue No:99   Facebook Twitter YouTube YouTube
 
 
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Publicis Media bags digital mandate for ZEE5
Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Marketing
Tinder peeks into a world of possibilities in latest ad
Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder's new digital film brings this world of possibilities alive.
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MAM | Marketing
Future Group's aLL assigns creative duties to Marching Ants
Future Group's aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, "Early in its life cycle, The Plus size fashion category presents huge opportunities for us to create experiences for the consumer through content and environments.
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MAM | Marketing
Crabtree celebrates laziness in latest campaign
Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions. Crabtree is the high end vertical from the house of Havells and caters to the premium segment. The brand offers a wide array of switches.
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Television | TV Channels
Debates continue to reap rewards for Eng news channels on prime time
 
Cable TV | MSO
Higher taxes fail to dampen demand for Indian soaps in Sri Lanka
 
 
Television | TV Channels
Saral Jeevan celebrates 2nd anniversary - adds NEWS to programming
 
iWorld | OTT
Ace filmmaker Subhash Kapoor signed by ALTBalaji for its next #ALTBalajiOriginal
 
Television | TV Channels
Star World to enthrall crime-fiction lovers with new programming slot 'Crime @ 10'
 
 
Television | TV Channel
Pro Wrestling League rallies on North India viewership
 
MAM | Marketing
Pitch Madison report forecasts 2018 digital adex growth at 25%
 
Television | Production House
Debates continue to reap rewards for Eng news channels on prime time
 
   
- Google begins blocking annoying ads on its Chrome browser

Source: ET

   
- Facebook to verify ads with postcards after Russian meddling

Source: BS

   
- Ad hoc committee for HC bar association polls to take charge on Feb 19

Source: Nyoooz

   
- Aldi accused of 'illegal bait advertising'

Source: Ad News

   
- Malaysia claims barking rooster advertisement to mark Year of the Dog was an error, faces ridicule

Source: Scroll

   
 
- Trump cites Facebook exec's comments downplaying Russian ad influence on election

Source: TC

   
- Ex-Google ad moderator says content is approved without proper checks

Source: The Drum

   
- Temuera Morrison defends his Jake the Muss role in Aussie Super Rugby ad

Source: Stuff

   
- Why corporations are starting their own in-house ad agencies

Source: TNW

   
- Johnny Weir and Tara Lipinski Dance to Blackpink In New K-Pop-Themed Google Home Ad

Source: Billboard

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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