15 February 2018 | Volume 67 Issue No:97   Facebook Twitter YouTube YouTube
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MAM | Marketing
Castrol tells you to protect the precious
Engine oil company Castrol Activ is back with its above the line marketing campaign for 2018 titled 'Beach'. The campaign is deep rooted in the consumer insight of 'protecting what is precious' that resonates with the belief of today's young audiences in India who are seeking to drive a positive change.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Swiggy finds you a food partner this ValenDine's Day
Matching in the modern-day is all about choosing a partner (by face) and hoping it clicks. This Valentine's Day, among all the roses and right-swipes, Swiggy and its digital agency partner, Dentsu Webchutney, came up with a novel approach to finding the perfect match.
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MAM | Marketing
Tanishq celebrates love in latest ad as #LoveRemains
The best occasion to talk about love is Valentine's Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows, soft toys, heart emojis, etc. But most often the true meaning of love is lost in this distraction. Jewellery brand Tanishq decided to do something touching.
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MAM | Marketing
Diamond Producers Association launches V-Day campaign
The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign 'Real is Rare. Real is a Diamond'.
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DTH | DTH Operator
Despite lower ARPU, Videocon d2h posts higher Q3 profit
Cable TV | MSO
Hathway reports improved standalone Q3 results
Specials | Budget
Industry hails doubling of digital allocation
Specials | Budget
Digital industry celebrates Union Budget 2018
Specials | Budget
Union Budget 2018: Populist budget fails to excite industry at large
Specials | Budget
Industry holds bright outlook for budget 2018
Specials | Budget
Union Budget 2018: Industry expects govt to favour consumption
iWorld | OTT
YuppTV to exclusively broadcast Hero Nidahas Trophy 2018
Television | TV Channels
Surya TV set to launch first celebrity couple show
Television | TV Channels
&Privé HD Brings a Tale of Chance Encounter with the premiere of 'Before We Go'
iWorld | OTT
Amazon strikes the balance between bingeing and episodic with 'Breathe'
Television | TV Channels
Tax adjustments bring Balaji Telefilms' Q3 numbers back in the black
iWorld | Broadband
ONE Broadband partners Nokia to power end-to-end network
- IPL 11: Vivo, Coca-Cola, Parle among Star India's brand partners
- Advertisers tuning out TV in sign of trouble for media companies

Source: Live Mint

- Google Chrome's native ad blocker goes live tomorrow

Source: Medianama

- Delhi govt sends showcause to Pierce Brosnan over pan masala ad

Source: Indian Express

- Hindustan Unilever to cut online ad expenditure if digital platforms don't get rid of divisive content

Source: IB Times

- As Olympics Ratings Defy Expectations, NBC Frees Up Rainy-Day Ad Inventory

Source: Ad Age India

- Advertisers raise pitch for toxic-free content on Google, Facebook, YouTube

Source: BS

- You see what you get when it comes to TV advertising

Source: ET

- Amazon Echo Dot accidentally orders cat food after being triggered by an ad

Source: BGR

- Salon gives readers a choice: Disable your ad blocker or let us mine cryptocurrency
- Google will start blocking 'bad' ads in its Chrome browser

Source: CNBC

- How To Determine The Best Ad Channel To Use In 2018

Source: Forbes

- 'Peter Rabbit' Tops Studios' TV Ad Spending

Source: Variety

- New CNN Ad Warns Donald Trump That With A Lot Of Apples "You've Got A Case"

Source: Deadline

- Anglers bash Jeep's stream-splashing Super Bowl ad as irresponsible

Source: USA Today

- 'One drink became five': Ad agency couples tell their stories on Valentine's Day

Source: Digiday

- Pepsico will redirect ad spend back to flagship brands

Source: The Drum

- Advertisers Tuning Out TV in Sign of Trouble for Media Companies

Source: Bloomberg

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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