14 February 2018 | Volume 67 Issue No:96   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
Mojostar-Tiger Shroff brand PROWL to have digital-only approach
Celebrities today are turning into entrepreneurs by becoming angel investors in startups or having their own line of brands. But rarely do we see celebrities taking that leap of faith and owning the brand, other than Salman Khan's Being Human.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
ONLY launches anti-Valentine campaign
ONLY India has released a new campaign that revolves around the much talked about Valentine's Day. Created by WATConsult, the digital and social media agency from Dentsu Aegis Network India, the campaign does not take the usual route.
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MAM | Marketing
Lay's celebrates flavours of life in latest ad
Our lives have become immersed in the virtual world and less in the real. In a constant search for new, invigorating experiences to add to our social web of stories, we often skip out on the 'now'. Always building moments to celebrate in our webbed world leaves us missing the flavours of the present.
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MAM | Marketing
Isobar bags digital mandate for LIXIL water technology
Isobar India has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) operates in the housing and building industry. The brand includes a range of super premium sanitary fittings brand GROHE and other category leading brands such as American Standard and INAX.
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DTH | DTH Operator
Despite lower ARPU, Videocon d2h posts higher Q3 profit
Cable TV | MSO
Hathway reports improved standalone Q3 results
Specials | Budget
Industry hails doubling of digital allocation
Specials | Budget
Digital industry celebrates Union Budget 2018
Specials | Budget
Union Budget 2018: Populist budget fails to excite industry at large
Specials | Budget
Industry holds bright outlook for budget 2018
Specials | Budget
Union Budget 2018: Industry expects govt to favour consumption
Television | TV Channels
B4U Music celebrates love with Valentine days special
iWorld | OTT
Avian Media wins the PR mandate for ZEE5
Television | TV Channels
Discovery JEET rewrites history with a reach of 140 million plus on the launch day
Regulators | MIB
Right time for India-centric global news channel: Smriti Irani
Television | TV Channels
Murdoch pledges funding to Sky News
iWorld | OTT
Lionsgate India ropes in Maitreyee Dasgupta as creative head
- Snapchat's younger audience drive enthusiasm for advertisers
- Castrol Activ unveils its new ad campaign focused on 'Protecting what is precious'

Source: ET Brand Equity

- Koch Network Starts Tax Attack Ads in Indiana, Missouri
- Baidu Sales Beat Estimates on News Feed, Search Advertising

Source: BQ

- Ad spending in India to grow at 13% in 2018: GroupM report

Source: Live Mint

- Unilever threatens online ad cuts to clean up internet

Source: ET

- Arvind Kejriwal Govt's Third Anniversary Ad Stuck Over 'Seen and Unseen Forces' Reference

Source: News18

- Delhi sends showcause to Pierce Brosnan over pan masala ad

Source: Indian Express

- WPP India's CVL Srinivas Talks on The Glitch's Acquisition

Source: Ad Age India

- Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

Source: BI

- A Presidents Day Ad That Sells Values, Not Mattresses
- Long Before #MeToo, OkCupid Conceived of a Brilliant Ad Campaign, Redefining "DTF"

Source: Forbes

- Dean Named Senior VP Advanced Advertising at CBS
- NBC Seeks More Ad Sales With Strong Olympic Ratings

Source: B&C

- Help us monitor political advertising on Facebook in your state

Source: The Guardian

- Amazon Echo Dot ad cleared over cat food order

Source: BBC

- Turner Eliminates Positions in Ad Sales Division

Source: Multichannel

- Salon to ad-block users: Let us use your computers to mine cryptocurrency

Source: Digiday

- YouTube revamps its ad system, but advertiser AT&T still stays away

Source: Straits Times

- Murder suspect alleges teen put ad on Craigslist for a hit man to kill her

Source: abc NEWS

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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