13 February 2018 | Volume 67 Issue No:95   Facebook Twitter YouTube YouTube
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MAM | Marketing
Unilever threatens to pull plug on digital advertising
International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to remove content that creates division in society and promotes hate.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
GroupM acquires digital agency The Glitch
WPP's GroupM, the world's leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the company's growth plans in a technology-driven communication market.
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MAM | Media And Advertising
Abhik Santara, VR Rajesh to manage Mumbai ops at Ogilvy
In a recent development at Ogilvy India, Abhik Santara and VR Rajesh have been handed over the responsibilities of Mumbai office as head and managing partner, respectively. As part of their responsibilities, they will also oversee the growth of the Kolkata office.
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MAM | Media And Advertising
Carat bags media account for ZEE5
ZEE5, Zee Entertainment's new digital entertainment platform, has appointed Carat, part of Dentsu Aegis Network (DAN), as its media agency for India. Carat bagged the media duties following a multi-agency pitch. Carat will handle media planning and buying for ZEE5 in India excluding digital.
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MAM | Marketing
NutriChoice shows that healthy is fun
Britannia NutriChoice has launched its first digital only activation, '7Days7Choices'. The new activation aims to extend the new TV communication campaign 'Power of a Good Choice' to the digital medium and inspire people to start making good choices every day.
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iWorld | OTT
Airtel picks Hotstar content for its customers
Regulators | TRAI
Law ministry likely to give opinion on DTH guidelines review
Specials | Budget
Industry hails doubling of digital allocation
Specials | Budget
Digital industry celebrates Union Budget 2018
Specials | Budget
Union Budget 2018: Populist budget fails to excite industry at large
Specials | Budget
Industry holds bright outlook for budget 2018
Specials | Budget
Union Budget 2018: Industry expects govt to favour consumption
Television | TV Channels
Catch the ultimate battle between Passion and Profession as Zee Café presents - The Chefs' Line
Television | TV Channels
Romedy Now launches #Furrentines2.0 with #FurrentinesDate
Television | TV Channels
Discovery Jeet gets good spread at launch
Television | TV Channels
IPL 2018: Team sponsorship deals may see an uptick
Regulators | MIB
MIB admits no DTH infra sharing permission sought
DTH | DTH Operator
Sharlton Menezes joins Tata Sky as head of digital content
- TVF's 'Dilli de Sardarboys' take control of the wheel for Datsun's new ad campaign
- Motilal Oswal Securities' new ad campaign caters to both investors and traders

Source: ET Brand Equity

- Developers under scanner for RERA ad rule violations
- IA and AD Inter-Zonal AG Cricket tournament begins on Monday

Source: TOI

- Increasingly, there is more overlap between PR and advertising, says Andy Polansky

Source: Live Mint

- Top 3 Ads of the Week: Motilal Oswal Securities, Friends Adult Diapers, CEAT Tyres

Source: Ad Age India

- Combat fake news or we will pull back ads: Unilever warns Youtube, Facebook

Source: BS

- Arvind Kejriwal's TV ad stuck over phrase on 'unseen forces'

Source: Indian Express

- Samsung Galaxy S9+ ad banner leaked, confirms 128GB storage

Source: BGR

- As Broadband Launch Looms, ESPN Touts TV and More in Ad Effort
- House Candidate Recounts Story of Abuse in Ad Spot Timed to Air Before Oscars

Source: Variety

- Weibo, Portal Ad Revenues To Drive Sina's Q4
- Why Godiva Japan Took Out A Full Page Ad Asking People Not To Buy Valentine's Day Chocolate

Source: Forbes

- Marmite maker Unilever threatens to pull ads from Facebook and Google

Source: The Guardian

- High Hopes for Programmatic TV Ad Spending

Source: B&C

- AT&T ties wireless and entertainment together in new 'your thing' ad campaign

Source: Fierce Wireless

- Newsom launches first campaign ad with throwback to Winter of Love

Source: SF Chronicle

- The merging of advertising and entertainment has led to talent shortfall

Source: Digiday

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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