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13 February 2018 | Volume 67 Issue No:95 |
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| visit
website: www.indiantelevision.com |
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| MAM | Marketing |
| GroupM acquires digital agency The Glitch |
WPP's GroupM, the world's leading global media investment group, has acquired the digitally led creative agency The Glitch in India.
This acquisition will demonstrate the company's growth plans in a technology-driven communication market.
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| MAM | Media And Advertising |
| Carat bags media account for ZEE5 |
ZEE5, Zee Entertainment's new digital entertainment platform, has appointed Carat, part of Dentsu Aegis Network (DAN), as its media agency for India. Carat bagged the media duties following a multi-agency pitch. Carat will handle media planning and buying for ZEE5 in India excluding digital.
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| MAM | Marketing |
| NutriChoice shows that healthy is fun |
Britannia NutriChoice has launched its first digital only activation, '7Days7Choices'.
The new activation aims to extend the new TV communication campaign 'Power of a Good Choice' to the digital medium and inspire people to start making good choices every day.
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reading... |
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