09 February 2018 | Volume 67 Issue No:93   Facebook Twitter YouTube YouTube
 
 
 
 
visit website: www.indiantelevision.com
     
 
 
Regulators | I&B Ministry
No proposal to ban junk food ads on TV: Smriti Irani
Childhood obesity is a rising problem in India. The issue was addressed in today's Lok Sabha session when a reply was sought from the Minister of Information and Broadcasting Smriti Irani on whether the government is aware of the study that correlates watching ads on TV with increasing habit of eating junk and if there is a proposal to impose a ban on telecast of junk food and cold/soft drinks advertisements on television.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
MAM | Marketing
Dentsu Webchutney ties up Cafe TC with Truecaller for campaign
Friday night is party night. Bars and restaurants run exclusive deals and offers which are communicated to people using various conventional mediums including SMS, e-mails, IM messages and calls to name a few. Café TC and Dentsu Webchutney have come together to launch a new campaign to make people aware of 'Not 2B Missed Deals' using Truecaller in an innovative way.
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MAM | Marketing
Mortein fights dengue with Madhuri Dixit
In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers. Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for dengue prevention.
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MAM | Marketing
Amazon India to launch in-house beauty products
Online e-commerce giant Amazon India will soon launch its own line of in-house beauty and personal care products. Amazon India is talking to contract manufacturers and will be launching private labels (in-house brands) in a few categories within skincare and makeup.
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Television | TV Channels
Disney's Q1 numbers ride on parks and resorts segment
 
DTH | DTH Operator
Sluggish rural consumption, distribution expenses pull down Dish TV's Q3 numbers
 
Specials | Budget
Industry hails doubling of digital allocation
Specials | Budget
Digital industry celebrates Union Budget 2018
Specials | Budget
Union Budget 2018: Populist budget fails to excite industry at large
Specials | Budget
Industry holds bright outlook for budget 2018
Specials | Budget
Union Budget 2018: Industry expects govt to favour consumption
 
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Television | TV Channels
India chooses CNBC-TV18 on Budget Day yet again
 
iWorld | OTT
Catch the digital premiere of the latest comedy blockbuster humble politician nograj only on Amazon Prime Video
 
Television | TV Channels
AXN spices up programming line-up with 'AXN Premiere Club' - introduces 7 days, 7 premieres
 
 
Regulators | I&B Ministry
No proposal to ban junk food ads on TV: Smriti Irani
 
Television | TV Channels
BARC week 5: Aaj Tak and Republic TV lead in respective genres
 
Television | TV Channels
Zee Anmol leads urban and rural areas for week 5 2018
 
 
- Mobile advertising to be a $1.2 billion market by 2020: Report
- Govt says no proposal to ban junk food advertisements on television

Source: BT

   
- ASCI upheld complaints against 182 misleading ads in November
- Wrangler releases mobile ad campaign for its 'Stretch Plus' collection

Source: ET Brand Equity

   
- NBC says its Olympics ad sales set record for winter games

Source: Reuters

   
- ASCI upheld complaints against 182 misleading ads in November

Source: ET

   
- Viacom misses revenue estimates as US ad, affiliate sales drop

Source: Indian Express

   
- No plan to ban telecast of junk food advertisements

Source: TOI

   
- Facebook Faces Fine For Allegedly Violating Seattle's ad Transparency Law

Source: News18

   
- Smriti Mandhana appointed brand ambassador of Bata's POWER

Source: FE

   
 
- Local Ads Continue To Boost Yelp's Results
- More Than Speakers: Google And Amazon's Battle For Ad Dollars

Source: Forbes

   
- Twitter posts its first quarterly profit as ad sales rise

Source: BBC

   
- Tea Party group targets Rosenstein in new attack ad

Source: CNN

   
- Kochava's Xchng will bring blockchain to mobile ad measurement

Source: VB

   
- NBCUniversal is building a new ad team to help marketers navigate Snap, Apple News, BuzzFeed and Vox

Source: BI

   
- Digital real estate helps News Corp beat despite ad decline

Source: FT

   
- Why travel tech startups think Crocodile Dundee ad was $36m wasted by Tourism Australia

Source: FR

   
- SpotX and Smartclip merger promises unified adtech platform

Source: The Drum

   
     
Movies | Movies on mutiple platforms
Oddball Motion Pictures gets Rs 250 cr for film production
Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by Oddball.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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