07 December 2018 | Volume 7 Issue No:03   Facebook Twitter YouTube YouTube
 
     
 
 
Mam | Media And Advertising
Publicis Beehive wins communications mandate for Storia Foods
Publicis Beehive won the entire communications mandate for Storia Foods and Beverages, a budding entrepreneurial venture in the natural foods space. Publicis Beehive will help in establishing a firm grip in the Indian food market.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Marketing
BookMyShow introduces 'Activities' section
With the aim to enhance entertainment options for its users, BookMyShow recently added 'Activities' section across its platforms. The section allows the users to browse through options around food and drinks, nightlife, amusement parks, adventure, gaming, and unique tours.
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Mam | Media And Advertising
Hershey's Kisses releases first India TVC
Hershey India, a part of The Hershey Company, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved 'Hershey's Kisses' chocolate.
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Mam | Media And Advertising
ActiMedia bags Amagi PR mandate
ActiMedia PR, known for its 20-year long journey in communications and expertise in lifestyle PR, has bagged a new account namely Amagi. Actimedia PR director Amitabh Saksena said, "Actimedia has always aimed to be the trusted advisor to its clients providing them the lifestyle edge, we are happy to onboard Amagi and devise an integrated strategy for them."
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Mam | Media And Advertising
Housing.com to launch 'Ghar dhoondhna koi inse seekhe' campaign
Real estate platform Housing.com will launch its new TV campaign "Ghar dhoondhna koi inse seekhe" starring Vicky Kaushal and Kiara Advani on 7 December 2018.
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Mam | Marketing
Whisper collaborates with Girliyapa to launch 'Girls Hostel'
As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch 'Girls Hostel'. The 4-part original weekly show will release on 7 December 2018 and features Ahsaas Channa, Simran Natekar, Srishti Srivastava, and Parul Gulati in pivotal roles.
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  Television | TV Channels
  Doordarshan launches new educational channel DD Roshini
   
  Television | TV Channels
  Media consumption in India growing @9% in last 6 years: CII-BCG report
   
 
 
  iWorld | Enews
  Moneycontrol and IAMAI conclude the 4th edition of Digital Marketers' Awards on a high note  
   
  Mam | Media And Advertising
  HDFC Bank to organise 12th edition of blood donation drive
   
  Television | TV Channels
  MTV's Ryan Mendonca signs with BANG BANG as Director
   
 
 
 
Regulators | MIB
MIB secy Amit Khare advocates self-regulation in media
 
Cable TV | LCO
The challenge of DD FreeDish and new tariff order for DPOs
 
Television | TV Channels
Star Sports 1 Kannada to launch on 30 December
 
   
- Facebook makes it must for advertisers to disclose their identity, location
- Print media ad growth to accelerate in 2019

Source: ET

   
- BBMP told to send suggestions on ad bylaws to govt before Decemebr 12
- Despite financial crunch, MC sitting on ad, parking policies

Source: TOI

   
- Google Chrome 71 update adds bill payment protection, new ad policy

Source: Indian Express

   
- Housing.com to invest Rs 35 cr on branding, will launch ad campaign with Vicky Kaushal, Kiara Advani

Source: DNA

   
- Only 17 Out of 80 Diwali Ads in 2018 Showed Women in Non-Stereotypical Roles, Study Finds

Source: News18

   
- Opinion | Advertising shift to digital media affects print

Source: Live Mint

   
- Volkswagen brand to accelerate margin hike for core brand

Source: ET Brandequity

   
 
- Firefly raises $21.5 million for digital ad displays on rideshare drivers' cars
- Facebook will bring political ad transparency tools to India ahead of 2019 elections

Source: VB

   
- Media buyers praise Twitter's ad platform as simple and reliable
- Ad buyers: Don't blame us for the death of the publishing middle class

Source: Digiday

   
- SAG-AFTRA Blasts BBH Ad Executive as 'Hypocrite of the Week'

Source: Variety

   
- Rideshare advertising startup Firefly launches with $21.5M in funding

Source: TC

   
- UK betting firms back live sports advertising ban

Source: The Guardian

   
- How to combat growing ad fatigue amidst the rise of OTT video

Source: The Drum

   
- 'Bitcoin' Scam Ads Continue To Plague Facebook Despite Policy Overhaul

Source: Forbes

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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