06 December 2018 | Volume 7 Issue No:02   Facebook Twitter YouTube YouTube
Mam | Media And Advertising
Piyush Pandey to take charge as Ogilvy global CCO
Advertising Company Ogilvy has announced that chairman of Ogilvy India, Piyush Pandey will be promoted to the role of worldwide chief creative officer. He will be replacing Tham Khai Meng who was discharged in July. Pandey's role will commence from 1 January 2019.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
MMA releases 'Mobile Ecosystem and ad-Sizing Report' 2018
Mobile Marketing Association (MMA) along with media investment group GroupM has released the its 'Mobile Ecosystem and ad-Sizing Report' 2018 highlighting an in-depth analysis of India's mobile reach, smartphone penetration, rural and urban usage pattern, with an emphasis on gaming, and mobile advertising spends.
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Mam | Marketing
DHL releases campaign for this year's ISL
International express service provider DHL unveiled its campaign 'DHL is the Way', for this year's Hero Indian Super League (ISL). The campaign also marks four years of partnership between the duo.
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Mam | Marketing
BJP leads ad-insertions for August-November 2018
With just a few months left for the general elections of 2019 and major Indian states including Madhya Pradesh, Telangana, and Rajasthan going into polls, AdEx India, a part of TAM Media Research, has released its calculations for the period of August-November 2018, revealing which party is contributing what to the political ad-insertions in India.
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Mam | Marketing
Mondelez India launches Oreo Cadbury Dipped
Mondelez International's biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped - Oreo cookies coated in deliciously smooth chocolaty Cadbury. As per the company this is in line with Mondelez International's vision of 'Snacking Made Right', which promises to offer the consumers the right snack, for the right moment, made the right way.
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Mam | Media And Advertising
Posterscope launches ROOH - Digital OOH Ad Exchange
Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories. Based on the extensive use of APIs (application programming interface), Posterscope's ROOH uses a wide variety of data feeds to create customised and targeted advertising.
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Mam | Media And Advertising
GoDaddy launches marketing campaign "bijness Bhai" with MS Dhoni
GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.
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  Satellites | Satellite Launches
  Gsat-11, India's heaviest comms satellite, launched
  iWorld | OTT
  Tejkaran Singh Bajaj joins Jio
  Television | TV Channels
  Kabaddi comes home to Andhra Pradesh and Telangana on Star Sports 1 Telugu  
  Television | TV Channels
  Connected Intelligence, AI and Voice will transform the media landscape in 2019
  Television | TV Channels
  MTV Beats witnesses 50% growth in viewership as it turns 2
Television | TV Channels
Comment: Is there light at the end of the tunnel for broadcasters?
iWorld | OTT
Sep-18: Wireline broadband subscriber base continued to fall
Television | TV Channels
English movies most benefited genre in Chrome DM week 48
- Piyush Pandey named global chief creative officer of Ogilvy
- Facebook gave preferential access to advertisers Airbnb and Netflix, emails reveal

Source: ET

- Piyush Pandey, maker of iconic ads, Ogilvy's new global creative head

Source: BS

- Google Play Store removes Kika Tech, Cheetah Mobiles apps over alleged ad fraud

Source: Indian Express

- The Digital Ad Market Is Overdue for Antitrust Review

Source: BQ

- Patanjali's rise: FMCG rivals gear up to meet Baba Ramdev's challenge

Source: FE

- Advertising spends to get poll, cricket world cup boost next year

Source: DNA

- Imported beer brand tricks Facebook's search algorithm

Source: Ad Ageindia

- Iceland's banned palm oil advert should have aired, says ITV chief

Source: The Guardian

- Email Dump Suggests Facebook Traded User-Data Access For Ad Spending

Source: Forbes

- Veteran Ad Executive to Return to Run WPP's Wunderman Thompson Unit in North America

Source: WSJ

- Google releases Chrome 71 with features to block abusive ads

Source: The Verge

- Dolce & Gabbana's branding at all time low in China after racist ad scandal

Source: The Drum

- Parent ridiculed for 'delusional' ad demanding babysitter be 'Trump fan,' 'pay for snacks'

Source: Fox News

- Viral French Ad Reminds Dads To Keep Dancing Awkwardly

Source: Huffingtonpost

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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