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| Mam | Media And Advertising |
| Piyush Pandey to take charge as Ogilvy global CCO |
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Advertising Company Ogilvy has announced that chairman of Ogilvy India, Piyush Pandey will be promoted to the role of worldwide chief creative officer. He will be replacing Tham Khai Meng who was discharged in July. Pandey's role will commence from 1 January 2019.
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| Mam | Media And Advertising |
| MMA releases 'Mobile Ecosystem and ad-Sizing Report' 2018 |
Mobile Marketing Association (MMA) along with media investment group GroupM has released the its 'Mobile Ecosystem and ad-Sizing Report' 2018 highlighting an in-depth analysis of India's mobile reach, smartphone penetration, rural and urban usage pattern, with an emphasis on gaming, and mobile advertising spends.
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| Mam | Marketing |
| BJP leads ad-insertions for August-November 2018 |
With just a few months left for the general elections of 2019 and major Indian states including Madhya Pradesh, Telangana, and Rajasthan going into polls, AdEx India, a part of TAM Media Research, has released its calculations for the period of August-November 2018, revealing which party is contributing what to the political ad-insertions in India.
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| Mam | Marketing |
| Mondelez India launches Oreo Cadbury Dipped |
Mondelez International's biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped - Oreo cookies coated in deliciously smooth chocolaty Cadbury. As per the company this is in line with Mondelez International's vision of 'Snacking Made Right', which promises to offer the consumers the right snack, for the right moment, made the right way.
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| Mam | Media And Advertising |
| Posterscope launches ROOH - Digital OOH Ad Exchange |
Posterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.
Based on the extensive use of APIs (application programming interface), Posterscope's ROOH uses a wide variety of data feeds to create customised and targeted advertising.
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