19 December 2018 | Volume 7 Issue No:11   Facebook Twitter YouTube YouTube
Mam | Marketing
Soon to be erstwhile, Philips Lighting launches IoT platform in India
After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 - the start of Philips group companies financial year. However, the new company will very much continue hawking Philips branded products.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Avon partners Bajaj Electricals Pinkathon 2018
Extending its support to the cause of breast cancer awareness, women's beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.
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Mam | Media And Advertising
Sihasn launches 'We CARRY our culture in our own way' campaign
Luxury premium furniture brand Sihasn has launched its latest campaign "We carry our culture in our own way". Through this campaign, Sihasan aims to showcase and promote Indian culture. It does so by telling the story of Bombay - a melting pot of Indians from all parts of the country and walks of life - in a campaign video that covers the major parts of the city, from Linking Road in Bandra to the Gateway of India.
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Mam | Media And Advertising
Columbus India wins social media mandate for Peppa Pig, PJ Masks
Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the social media agency for Peppa Pig and PJ Masks, popular animated television series for kids produced by Entertainment One.
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Mam | Media And Advertising
Havas Gurgaon appoints Manas Lahiri as GM
Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon. Lahiri's mandate includes bringing in new business and managing overall operations of the Delhi branch, leveraging Havas Group's integrated capabilities.
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  Television | TV Channels
  Republic Bharat, Arnab Goswami's Hindi offering, to debut on 26 January
  Television | TV Channels
  Big Synergy appoints Rajiv Bakshi as CEO
  Television | TV Channels
  Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction  
  Television | TV Channels
  This Festive Season, let the baker within go extra creative with "Extreme Cake Makers"
Television | TV Channels
Sanjay Gupta on executing the new tariff regime, Star India's strategy and channel pricing
Cable TV | LCO
Ortel loss mounts: NCLT orders insolvency process
Television | TV Channels
English news most benefited genre in Chrome DM week 50
- Gaana's new ad campaign highlights the advantages of music streaming
- Sir Martin Sorrell on his exit from WPP, as he tries to build another ad empire

Source: ET Brandequity

- CSR works should not be treated as ad hoc activities, says Chaudhary
- Probe Karnal ad row: Poll panel to DC

Source: TOI

- Announcing #NAMA event on the Regulation of OTT Services; Jan 11, 2019, Delhi #Ad

Source: Medianama

- Bharatmatrimony's "Find Your Equal" ad with MS Dhoni drives social change

Source: ET Brandequity

- Facebook, Instagram tighten screws on political ads ahead of 2019 elections

Source: BS

- Aamir Khan and Pankaj Tripathi star in unmissable new ad. See viral video

Source: India Today

- South Africa Bans Advertisement in Which Black Man 'Discovers' Europe

Source: News18

- AdVent: Advertising agency professionals share their festive gripes
- The Drum editorial team's all-time favourite Christmas ads

Source: The Drum

- New Trump campaign ad asks supporters to call 1-800 hotline to thank him

Source: The Hill

- Ad-Tech Company OpenX Lays Off Around 100 Staff

Source: WSJ

- The Top 10 Most Complained About Ads Of 2018

Source: B&T

- Ad Views in On-Demand Shows Up 26%: FreeWheel

Source: B&C

- Bonkers New Trump Campaign Ad Begs Supporters To Call And Thank Him

Source: Huffington Post

- Four Women Accuse Kool A.D., Formerly of Das Racist, of Sexual Assault

Source: Variety

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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