18 December 2018 | Volume 7 Issue No:10   Facebook Twitter YouTube YouTube
Mam | Media And Advertising
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on
Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as marketing.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
BharatMatrimony launches 'Find Your Equal' campaign
Matrimony Service, BharatMatrimony, has launched a new TV commercial "Find Your Equal", starring MS Dhoni. Conceptualised by Planning Room, the ad is made with a sharp focus on women's right to equality in a relationship and features MS Dhoni.
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Mam | Media And Advertising
Langoor partners The Younion
Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India. With this partnership, Langoor and The Younion have invested to create a focussed offering for organisations who are trying to win in India - by means of traditional and digital marketing, using data.
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Mam | Media And Advertising
Dentsu Webchutney with UN Women launch #DrawALine campaign
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine through a short film 'Lakeer' that takes the viewers through a series of traumatic events in the life of a woman living in rural India.
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Mam | Media And Advertising
iCubesWire bags digital mandate for Singer India
iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO, and media buying. iCubesWire won the mandate post a multi-agency bid.
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  Television | TV Channels
  Uday Shankar elected FICCI VP for 2018-19
  Television | TV Channels
  AnimationXpress announces Media & Entertainment IT Summit in Hyderabad
  Television | TV Channels
  Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction  
  Television | TV Channels
  This Festive Season, let the baker within go extra creative with "Extreme Cake Makers"
iWorld | Gaming
Esports industry expected to reach $3 bn by 2021
Television | TV Channels
IPL auctions set to kick off 2019 cricket bonanza for brands, marketers
Television | TV Channels
Republic Bharat, Arnab Goswami's Hindi offering, to debut on 26 January
- 'In Those days, entering ad industry was like the film industry'

Source: New Indian Express

- Advertisement-Mad Centre Finds Perfect Governor in J&K's Satya Pal Malik

Source: The Wire

- Bharatmatrimony's "Find Your Equal" ad with MS Dhoni drives social change

Source: ET Brandequity

- Aamir Khan and Pankaj Tripathi's New Video is the Best Thing on Internet Today

Source: News18

- Amazon is ramping up its Fire TV ad sales

Source: BI

- Facebook goes offline to verify political advertisers ahead of 2019 elections

Source: ET Tech

- Tucker Carlson: "We Are Not Intimidated" By Ad Boycott Over "Dirtier" Immigration Segment

Source: Deadline

- Amazon Alexa Super Bowl Commercial Leads 10 Most-Viewed Ads on YouTube in 2018

Source: WSJ

- Alphonso Launches Local Version of Ad Analytics Suite

Source: B&C

- PewDiePie bro army sneaks meme-filled ad page onto WSJ.com

Source: Cnet

- Amazon Ran Most-Watched Ad On YouTube In 2018

Source: Media Post

- Ryan Reynolds skewers craft spirit culture in ad for his craft spirit

Source: The Take Out

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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