17 December 2018 | Volume 7 Issue No:09   Facebook Twitter YouTube YouTube
Television | TV Channels
HUL top advertiser in BARC week 49
Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 49 of 2018.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
Isobar launches India's first ever UGC-led Voice Mobile Banner
Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India's first User Generated Content led Voice Mobile Banner. The banner has been created to initiate the Forevermark 'Half Carat Diamond' campaign under the theme - 'The Better Half Within Me', a film that portrays women protagonists pursuing their dreams and passions.
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Mam | Media And Advertising
Vistara launches new brand campaign "Fly Higher"
Full-service carrier Vistara has announced its new high-decibel multimedia brand campaign dubbed 'Fly Higher'. The aim of the campaign is to inspire air travellers to not settle for second best. The campaign has been conceptualised by FCB India.
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Mam | Media And Advertising
JHS Svendgaard appoints Mindconnect as creative agency for 'aquawhite'
JHS Svendgaard Laboratories Ltd, one of India's leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite. The brand is focused on catering to kids segment with its oral care products. Mindconnect will be responsible for driving aquawhite communications and creative campaigns.
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Mam | Media And Advertising
Dentsu Impact launches brand campaign for Next-Gen Maruti Suzuki Ertiga
Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a new integrated brand campaign for the next generation Maruti Suzuki Ertiga. Positioning the Next-Gen Ertiga as a 'Stylish New MPV', the campaign 'Move together in Style' demonstrates how seamlessly the new Ertiga fits in one's lifestyle.
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Mam | Media And Advertising
NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency
TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor - a part of the NCL Group. The company is the sole licensee for ICP plasters in India.
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  iWorld | OTT
  Star India adopts Hotstar-only model in US, channels to go off cable TV from 5 January
  Television | TV Channels
  Zee Anmol leads GEC urban in BARC week 49
  Television | TV Channels
  Bollywood in 2018: CNN-News18 Wraps-Up the Year with 'The Bollywood Roundtables' with Rajeev Masand  
  iWorld | OTT
  Eros Now Expands its Presence in Indonesia Through Partnership with XL Home of XL Axiata
iWorld | Social Media
Facebook Watch garners 400mn monthly users
Television | TV Channels
HUL top advertiser in BARC week 49
iWorld | Social Media
YouTube removed 7.85 mn videos last quarter
- HC extends interim stay on state's outdoor ad policy
- Mumbai: Man held for luring 17-year-old with ad role, molesting her

Source: TOI

- Da Costa stars for BMW in Ad Diriyah

Source: BS

- Haryana: Poll panel to look into 'Punjabi CM' ad

Source: Indian Express

- Livpure's new campaign 'CuttingPaani 2.0' helps Shimla resolve its crushing water crisis

Source: ET Brandequity

- Shraddha Kapoor to be Brand Ambassador for Benelave

Source: Vimocafe

- Raheem Sterling fronts new Nike ad after speaking out on racism
- Ad watchdog cements rules against 'harmful' gender stereotypes ahead of 2019 launch

Source: The Drum

- Nexstar Settles With Justice Department Over Sharing of Ad Information

Source: Variety

- Ad Industry Gearing Up For Possible Actors Strike; Production Hurry-Up Expected

Source: Deadline

- Tourism WA Launches Tender For Creative Advertising

Source: B&C

- Shrinking The TV Ad Feedback Loop With iSpot.tv's Bareuther

Source: Beet.TV

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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