14 December 2018 | Volume 7 Issue No:08   Facebook Twitter YouTube YouTube
iWorld | Social Media
Instagram's Year In Review sees heart emoji top the charts
Facebook-owned photo and video-sharing platform Instagram has released its 'Year In Review' 2018 report, sharing all the different ways Instagram's global community expressed itself to get closer to the people - and things -they love.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
iProspect India launches initiative to empower women
Prospect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.
continue reading...
  Television | TV Channels
  Zee TV VP marketing Azmat Jagmag quits
  iWorld | OTT
  IndiaCast partners JKN Media to bring Indian content to Thailand
  Mam | Marketing
  Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth  
  iWorld | E-commerce
  Paytm launches 'Paytm Cashback Days' - India's biggest Payments Festival from 12-16th December 2018
  Television | TV Channels
  Times Network sets India's $5 Trillion growth agenda through the 5thedition of 'India Economic Conclave 2018': Day 1
Regulators | MIB
MIB to hold MSO conference on 18 December
iWorld | OTT
Netflix's Swati Shetty steps down
Television | TV Channels
Challenge of crafting characters in Indian animation
- Facebook, Twitter Criticised by Bereaved Mother Over Baby Ads
- Amitabh Bachchan OnePlus Brand Ambassador's Samsung Galaxy S9 Goes Kaput; Twitter Tries to Help

Source: News18

- Peps industries to reposition the brand as the 'DreamMaker'

Source: ETBrandEquity

- Centre spent over Rs 52 bn in advertisements since 2014-15: MoS Rathore

Source: BS

- Why dating apps should 'swipe right' for programmatic advertising

Source: Financial Express

- Aegon Life Insurance plans to tie up e-commerce players, build brand equity

Source: ET

- Shraddha Kapoor to be Brand Ambassador for Benelave

Source: Vimocafe

- Facebook Watch is scaling up its ad offering and testing live slots
- Ad watchdog cements rules against 'harmful' gender stereotypes ahead of 2019 launch

Source: The Drum

- Nexstar Settles With Justice Department Over Sharing of Ad Information

Source: Variety

- Ad Industry Gearing Up For Possible Actors Strike; Production Hurry-Up Expected

Source: Deadline

- Beachfront Releases 2018 CTV Ad Data, Roku Still Leads, Amazon Growing Quickly

Source: B&C

- Behind The Viral Holiday Ad That'll Make You Want To Book A Flight Home

Source: Huffingtonpost

- New Bill Would Heighten Political Ad Disclosures

Source: Multichannel

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here