12 December 2018 | Volume 7 Issue No:06   Facebook Twitter YouTube YouTube
 
     
 
 
Mam | Media And Advertising
FCB Ulka wins creative mandate for Kurl-on
FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office. FCB Ulka won the mandate after competing with several agencies in a multi-agency pitch.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Media And Advertising
Lux Golden Rose Awards' 3rd edition supports #HeForShe campaign
The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN's #HeForShe campaign. Actors across eras attended the event and stood in solidarity for gender equality.
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Mam | Marketing
Sodexo, Zone Startups launch enterprise foodtech program
Hospitality company Sodexo , in partnership with Zone Startups, has announced an Enterprise Foodtech Program-an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.
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iWorld | E-commerce
Snapdeal launches one-stop travel store
E-commerce startup Snapdeal has announced the launch of a curated travel store-a one-stop shop for the travel necessities for all types of destinations including mountains, beaches, and wilderness. The company states that the travel store offers a huge variety of 'travel must-haves' including bags and suitcases, camera, selfie sticks, bluetooth speakers, and headphones.
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  Television | TV Channels
  How Hindi news channels perform on counting day
   
  Television | TV Channels
  Zeel channels most watched Hindi channels across genres
   
 
   
  Television | TV Channels
  Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana  
   
  iWorld | OTT
  ZEE5 introduces special subscription packs for kannada audience
   
  Television | TV Channels
  Diljit Dosanjh's 'Pagal' & 'Putt Jatt Da' rakes in over Five Million Hits on Gaana each
   
 
 
 
Television | TV Channels
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul
 
iWorld | OTT
Netflix's 'Sacred Games' is most in-demand digital original in India
 
Television | TV Channels
Ranjana Mangla joins Star Sports as VP - emerging sports
 
   
- Agencies, land owners oppose new ad policy
- Ad firm under lens as city activist alleges fraud in payment to TMC

Source: TOI

   
- India's net ad sales revenue to grow by 15.4% in 2019
- YouTube unveils the top Indian ads watched in 2018

Source: ETBrandEquity

   
- Why ad for job recruitment under Maratha quota was published, asks Bombay HC

Source: Indian Express

   
- New BMC advertising policy will permit billbords on bicycles

Source: Mumbai Mirror

   
- PSG's Qatari Owners Enlist Neymar's Help to Promote Biggest Bank

Source: Bloomberg Quint

   
 
- Almost EURO100k of public money spent on Brexit deal Facebook ads
- NHS spent money on ads instead of jabs

Source: The Guardian

   
- How Uber will become an ad company, starting with Eats Pool

Source: Tech Crunch

   
- Conscious Advertising Network spotlights fake news and ad fraud in first UN appearance

Source: The Drum

   
- 4 Ways Agencies Can Be More Transparent in Their Advertising

Source: Ad Week

   
- P2P Transport Limited Becomes Australia's Largest Taxi Advertising Network

Source: B&T

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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