11 December 2018 | Volume 7 Issue No:05   Facebook Twitter YouTube YouTube
 
     
 
 
Mam | Marketing
TAM AdEx reveals print, radio reducing spend on TV
A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa. As per the report, television has been increasing ad-spends on the print medium for the past three years - it spent 85 per cent of its ad revenue on print in January-September 2016.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Mam | Media And Advertising
DS Group rolls out 3 new TVCs for Pulse candy
Taking forward its 'Pran jaaye par Pulse na jaaye' narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials. The TVCs have been conceptualised by J. Walter Thompson Company and are titled, Astronaut, the Swing, and the Bedroom.
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Mam | Media And Advertising
Renault India's social experiment to reveal 'Who are India's worst drivers'
With the thought to find 'Who are India's Worst Drivers?' Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key sites.
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Mam | Media And Advertising
Dentsu Webchutney launches new campaign for Platinum Days of Love
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love's new season's collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection. The complimentary design of each pair of love bands is brought to life by 30 films that arise from the insight of togetherness amidst individuality.
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  Television | TV Channels
  Doordarshan launches new educational channel DD Roshini
   
  Television | TV Channels
  Media consumption in India growing @9% in last 6 years: CII-BCG report
   
 
   
  Television | TV Channels
  Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana  
   
  iWorld | OTT
  ZEE5 introduces special subscription packs for kannada audience
   
  Television | TV Channels
  Diljit Dosanjh's 'Pagal' & 'Putt Jatt Da' rakes in over Five Million Hits on Gaana each
   
 
 
 
Television | TV Channels
Times Internet announces elevation of Puneet Gupt as its COOEE5 announces partnership with Zeasn
 
iWorld | e-Commerce
Myntra CEO Ananth Narayanan quits
 
Television | TV Channels
Zee Kannada to have exclusive content for HD channel
 
   
- Agencies, land owners oppose new ad policy
- Ad firm under lens as city activist alleges fraud in payment to TMC

Source: TOI

   
- India's net ad sales revenue to grow by 15.4% in 2019
- YouTube unveils the top Indian ads watched in 2018

Source: ETBrandEquity

   
- Why ad for job recruitment under Maratha quota was published, asks Bombay HC

Source: Indian Express

   
- Graphic anti-smoking ads can keep children at bay

Source: The Week

   
- New BMC advertising policy will permit billbords on bicycles

Source: Mumbai Mirror

   
- PSG's Qatari Owners Enlist Neymar's Help to Promote Biggest Bank

Source: Bloomberg Quint

   
   
 
- Almost £100k of public money spent on Brexit deal Facebook ads
- NHS spent money on ads instead of jabs

Source: The Guardian

   
- How Uber will become an ad company, starting with Eats Pool

Source: Tech Crunch

   
- Conscious Advertising Network spotlights fake news and ad fraud in first UN appearance

Source: The Drum

   
- 4 Ways Agencies Can Be More Transparent in Their Advertising

Source: Ad Week

   
- P2P Transport Limited Becomes Australia's Largest Taxi Advertising Network

Source: B&T

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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