10 December 2018 | Volume 7 Issue No:04   Facebook Twitter YouTube YouTube
 
     
 
 
Mam | Media And Advertising
Tech, consumer behaviour, marketing create successful campaigns: Logicserve's Prasad Shejale
Winning 50 awards in 2018 has not dented Logicserve Digital's urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go. In an exclusive conversation with Indiantelevision.com, Logicserve Digital co-founder and CEO Prasad Shejale outlined the major marketing trends that the agency will be focussing on in 2019 for an even better growth trajectory.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Television | TV Channels
Trivago most advertised in BARC week 48
Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.
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Mam | Media And Advertising
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO
Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and international awards under his belt.
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Mam | Media And Advertising
McCann India appoints Ashish Chakravarty as creative head
McCann India has a top level change  Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.
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Mam | Media And Advertising
Pet Tales with MediaCom senior business director Ketan R Karnik
Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their pets as and when they can.
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Mam | Media And Advertising
Racold launches #ShowerDecision campaign
Water heating solutions provider Racold has launched a new integrated marketing campaign called #ShowerDecision. The campaign aims to celebrate this moment of 'decision making' and urges the consumers to share them on Racold website or their social media handles via photos and videos along with the hashtag.
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Mam | Media And Advertising
Supari Studios produces new campaign for Clinique 'We Hear You'
Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and  is directed by Sameer Ghauri. Bringing on board four diverse influencers, Supriya Joshi, Lisa Mishra, Leeza Mangaldas and Teena Singh, it put together a series of fun and spunky films that offer viewers a glimpse into each influencer’s personality.
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Mam | Media And Advertising
Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation
To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt Ltd and launched a social experiment '#CloseOpenDefecation' at Sector 29 - Gurugram, Haryana.
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  Television | TV Channels
  Doordarshan launches new educational channel DD Roshini
   
  Television | TV Channels
  Media consumption in India growing @9% in last 6 years: CII-BCG report
   
 
 
  iWorld | Enews
  Moneycontrol and IAMAI conclude the 4th edition of Digital Marketers' Awards on a high note  
   
  Mam | Media And Advertising
  HDFC Bank to organise 12th edition of blood donation drive
   
  Television | TV Channels
  MTV's Ryan Mendonca signs with BANG BANG as Director
   
 
 
 
Regulators | MIB
MIB secy Amit Khare advocates self-regulation in media
 
Cable TV | LCO
The challenge of DD FreeDish and new tariff order for DPOs
 
Television | TV Channels
Star Sports 1 Kannada to launch on 30 December
 
   
- Fitness is everything, whether you are sportsperson or not: Hardik Pandya
- Horlicks sold, Piyush Pandey elevated, AI celebrated
- Digital ad spend set to beat print

Source: New Indian Express

   
- Google Chrome 71 update adds bill payment protection, new ad policy
- Faulty J&J hip implants: FDA sets up panel to fix compensation

Source: Indian Express

   
- Doordarshan pitches for a larger slice of the ad pie, seeks fresh content

Source: BS

   
- In wake of India's fake news menace, WhatsApp's new ad campaign urges users to 'share joy and not rumours'

Source: ETBrandEquity

   
- T-Series vs PewDiePie: Why Swedish YouTuber is fighting with India's music recording giant

Source: Financial Express

   
- PSG's Qatari Owners Enlist Neymar's Help to Promote Biggest Bank

Source: Bloomberg Quint

   
   
 
- Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product
- Advertising's Next Frontier: Your Smart Home

Source: Forbes

   
- Why APC may lose Ogun governorship poll, by AD candidate

Source: Guardian

   
- DDB Sydney & Volkswagen Release Censored Version Of 'Too Powerful For TV' Ad

Source: B&T

   
- Online advertising has alienated our most valuable asset – the consumer
- How to combat growing ad fatigue amidst the rise of OTT video

Source: The Drum

   
- FranceTV Publicité and Canal+ Advertising join forces

Source: Broadband Tv News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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