22 August 2018 | Volume 7 Issue No:30   Facebook Twitter YouTube YouTube
 
 
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Mam | Media And Advertising
Kumar Deb Sinha joins The StoryLab as country head
The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations. Based out of Mumbai, Sinha will report to Kartik Iyer, president Media Brands and Amplifi – Dentsu Aegis Network India and the executive sponsor for TSL in India.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
MediaCom wins media mandate for Vivo India
Handset maker Vivo has awarded its media duties to GroupM's media agency MediaCom. The account is estimated to be worth Rs 400 crore. The account will be managed and supervised from the MediaCom Gurgaon office. MediaCom won the mandate following a competitive multi-agency pitch.
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Mam | Media And Advertising
SBI Life appoints Mullen Lintas & Mindshare
SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.
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Mam | Marketing
Flipkart to exclusively launch Maggi special masala noodles
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of strong marketing strategy and creative expertise, the YouTube Masthead for the campaign alone garnered a whopping 27 million views in one day.
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iWorld | OTT
ZEEL enters into content partnership with Airtel
 
Television | TV Channels
MNX challenges legacy players in the movies category
 
 
Television | TV Channels
Cosmos-Maya: The shining success story of the Indian IP Creator  
 
Television | TV Channels
K Madhavan presents the cheque to Kerala CM Shri Pinarayi Vijayan  
 
 
TDTH | DTH Operator
Tata Sky rolls out broadband service to take on Reliance Jio
 
MAM | Media and Advertising
MP Birla Cement celebrated Independence Day with a flag without colours
 
Television | TV Channels
Facebook to sub-licence La Liga to broadcaster: Report
 
   
- Advertising is obsolete in information age, here's why it's time to end it
- Bumrah, Bhuvneshwar signed up as ASICS brand ambassador

Source: BS

   
- Katrina Kaif launches 'Lenskart Blu' lenses in the brand's new TVC
- "Fitness brands are products, not advertising"

Source: ET Brandequity

   
- Netflix Will be Playing Ads While You're Binge-Watching and the Internet Has Lost its Chill

Source: News18

   
- Koch group spends $1.8 million in ads for Wisconsin's Walker

Source: ET

   
- 'NDA spent less than UPA on ads'

Source: Asian Age

   
- Facebook's targeted ads are discriminatory, should be held liable

Source: Medianama

   
- Aisha Sharma Had To Wait Years For A Right Break

Source: Mid Day

   
 
- Peter Okoye's brand ambassadorial role renewed

Source: Guardian

   
- Exterior Advertising Goes Digital at London City Airport

Source: DSC

   
- Streamers Turn Off Ads To Protest Twitch Prime Dropping Its Ad-Free Perk

Source: Kotaku

   
- Ads We Like: Police Now uses the maligned 90-second ad to explain how anger works

Source: The Drum

   
- As advertisers pull back on Facebook, Instagram's ad spend growth rate is booming

Source: Marketingland

   
- Monoculture: The Biggest Threat To Digital Advertising

Source:AD Exchanger

   
- Ellingsen Brady Advertising names Dar Hackbarth as president

Source: Biz Times

   
- Southwest's California Super Sale Advertising One-Way Tickets For $39

Source: CBS

   
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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