21 August 2018 | Volume 7 Issue No:29   Facebook Twitter YouTube YouTube
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Mam | Media And Advertising
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru
Actor Akshay Kumar, who has become the first male Bollywood Actor (Male) to score 20 million followers on Instagram, received an Instagram memento for the milestone. The "Airlift" actor on Monday shared a photo of himself with the memento given to him by Instagram.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
Hero ISL gets NIVIA as ball partner for 3 years
NIVIA, the Indian sports manufacturing brand has signed a three-year agreement with Football Sports Development to be the official ball partner of the Hero Indian Super League (ISL) starting season 2018/19. With this multi-crore deal, NIVIA will supply the official match balls NIVIA 'Ashtang' to the League and the ten clubs throughout the season.
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Mam | Media And Advertising
MP Birla Cement celebrated Independence Day with a flag without colours
Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice, truth and the nation's covenant with the earth.
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Mam | Marketing
Dentsu One uses a cat to endorse new Honda Jazz
Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade. With a combination of strong marketing strategy and creative expertise, the YouTube Masthead for the campaign alone garnered a whopping 27 million views in one day.
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Mam | Media And Advertising
Coca-Cola restructures its leadership positions
Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA). Not just that, Chandrasekar Radhakrishnan has been appointed to the position of as VP - strategy and insights, Coca-Cola India and South West Asia.
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iWorld | OTT
ZEEL enters into content partnership with Airtel
Television | TV Channels
MNX challenges legacy players in the movies category
Television | TV Channels
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India  
Television | TV Channels
India Today Group donates generously to the kerala flood victims  
iWorld | OTT
70-80% of ALTBalaji traffic from telco tie-ups: Sunil Lulla
Television | TV Channels
Hero ISL gets NIVIA as ball partner for 3 years
Television | TV Channels
Most watched Hindi GECs in 2018
- An ad-supported Netflix could be around the corner
- Ted Danson goes for six and 15-second laughs in new Smirnoff campaign

Source: Ad Ageindia

- Why InMobi is in Niren Shah's anti-portfolio
- Opinion | An underdog's winning strategy against Goliath

Source: Live Mint

- Sony ropes in 10 sponsors for Asian Games

Source: ET

- Khaira appointed ad-hoc state unit president by dissidents

Source: Indian Express

- Facebook should be treated as content creator: US attorneys

Source: ET Tech

- JustDial earnings Q1 FY19: to increase ad spend, possible partnerships with telcos

Source: Medianama

- IPG Mediabrands appoints Laya Menon as executive vice president

Source: ET Brandequity

- Telangana Government Ad Shows Woman With Wrong Man As Husband

Source: NDTV

- Fake Twitter ad campaign encourages users to be more skeptical on social media
- Twitch Prime members will lose ad-free viewing next month

Source: The Verge

- Will Smith's 'ethical' water brand lands in UK but he won't be brandished on its advertising

Source: The Drum

- GOP super PAC seizes on Ellison abuse allegations in ads targeting Dems

Source: The Hill

- Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands

Source: Forbes

- Elections NB launches ad campaign warning voters of fake election news

Source: CBC

- New Rick Scott ad hits Nelson over Trump's Supreme Court pick

Source: Tampabay

- Facebook faces backlash over discriminatory ad tools it promised to fix

Source: TNW

- Sweeney Advertising Wins Five New Accounts, Adds Senior Staffer

Source: B&T

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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