20 August 2018 | Volume 7 Issue No:28   Facebook Twitter YouTube YouTube
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Mam | Marketing
Conekt to connect Indians with quality electronic accessories
What started off as a personal need for two young entrepreneurs, has shaped into a full fledged technology company. Conekt, a gadget and smart phone technology accessories brand has forayed into the already cluttered space of accessories technology where consumers can choose from over 1000 products ranging from data cables to earphones and car mounts.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
HUL top advertiser; Dettol enters top 5 in BARC week 32
The Broadcast Audience Research Council (BARC) India has released its data for last week's top advertisers and brands between 4 August to 10 August 2018.The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals. It demonstrates ads that were inserted the most in week 32 of 2018.
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Mam | Marketing
SBI hands over media mandate to DDB Mudramax
Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office. It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.
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Mam | Media And Advertising
Kotak 811's initiative of inclusiveness on digital gets support
The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811, just like a bench, does not discriminate against anyone and the messaging was led by the Bollywood Superstar Ranveer Singh.
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Mam | Marketing
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness
Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India's first 'Isspeshal band', the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills.
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iWorld | Broadband
Airtel-Telenor to expand home broadband to 2 mn
Television | TV Channels
How Travelxp plans to conquer the travel space
Television | TV Channels
Star India mobilises disaster relief for Kerala; Star network rallies public support #AllForKerala  
Mam | Media And Advertising
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign  
iWorld | OTT
Urban-rural internet experience gap needs bridging: Gaurav Malik
Television | TV Channels
Sony India unveils #KoiKasarNahi campaign for Asian Games
Television | TV Channels
Zee Anmol back on top of Hindi channels in across genres
- Leo Burnett India wins the creative mandate for Panasonic's Anchor
- Domino's India awards its digital mandate to WATConsult

Source: ET Brandequity

- Advertisement extravaganza: Govt spends Rs 49 bn on publicity in last 4 yrs

Source: BS

- Netflix tests video ads between episodes and users aren't in favour

Source: Deccan Chronicle

- Information and Public Relations Dept issues notice to ad agencies

Source: Telangana Today

- The Favorite to Lead WPP After Sorrell Is Already Making a Mark

Source: BQ

- Isuzu Motors Signs Jonty Rhodes as Brand Ambassador

Source: Ad Ageindia

- HUD complaint accuses Facebook ads of violating Fair Housing Act

Source: TC

- Netflix is testing ads for its original content that will play while you binge watch, and users are not pleased

Source: BI

- Netflix Confirms It Wants to Ruin Your Binge-Watching Experience by Testing Ads

Source: Vulture

- Activists target China's human-rights record with new ad campaign in Vancouver

Source: The Globeand Mail

- Facebook sued for 'misleading' advertisers on potential reach

Source: Ad News

- Berghaus teases 'Time to get out' multi-million pound campaign

Source: The Drum

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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