17 August 2018 | Volume 7 Issue No:27   Facebook Twitter YouTube YouTube
 
 
>
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media And Advertising
WATConsult bags Domino's India's digital media mandate
WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino's. The agency will be managing social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media And Advertising
The Minimalist strengthens leadership team
The Minimalist, one of the fast-growing design and digital companies, has boosted it leadership team with the appointment of head of interaction design Rohan Saraf, lead, user interface Amit Rajapurka.
continue reading...
 
Mam | Marketing
White Rivers Media celebrates 6th anniversary
In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry. To celebrate the same, it has sent personalised thank-you messages to all individuals who have been a part of the journey.
continue reading...
 
Mam | Marketing
UCB's first social experiment in India #UNITEDBYHOPE
Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India's 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India's unity in its diversity.
continue reading...
 
 
 
 
 
 
iWorld | OTT
India's ranking falls in latest Netflix ISP speed index
 
Television | TV Channels
How Travelxp plans to conquer the travel space
 
 
Television | TV Channels
Shemaroo Entertainment Ties-up with TikTok and Vigo Video  
 
Mam | Marketing
The Advertising Club announces the Category Awards for Marquees 2018  
 
 
Mam | Marketing
Ad industry calls for regulatory body to monitor plagiarism
 
iWorld | OTT
MX Player's content play for OTT platform launch
 
Television | TV Channels
NDTV India reverts to pay channel from FTA
 
   
- Leo Burnett India wins the creative mandate for Panasonic's Anchor
- Domino's India awards its digital mandate to WATConsult

Source: ET Brandequity

   
- Ad agency Rediffusion to launch new logo, vision

Source: Live Mint

   
- Builder taken to court over illegal ad inserts

Source: TOI

   
- Google releases a searchable library of political ads in the US

Source: India Today

   
- Streaming firm Hotstar sees blended revenues as winning strategy

Source: BS

   
- Buy Sun TV Network, target Rs 1,208: Edelweiss Financial Services

Source: ET

   
- Akshay Kumar credits R. Balki with 'effective' road safety campaign

Source: Times Now

   
- Isuzu Motors Signs Jonty Rhodes as Brand Ambassador

Source: Ad Ageindia

   
 
- Social media celebrities under investigation by business watchdog

Source: The Guardian

   
- 'Weaponized Ad Technology': Facebook's Moneymaker Gets a Critical Eye

Source: NY Times

   
- Heitkamp zeroes in on pre-existing conditions in new campaign ad

Source: NBC News

   
- Saatchi & Saatchi clinches Betway ad account

Source: The Drum

   
- Twitter Blocks Elizabeth Heng's Campaign Ad

Source: National Review

   
- Trump campaign tops ad spending, and other things in Google's new database

Source: Mercury News

   
- Mayor's involvement in denying controversial bus ad leaves 'negative perception'

Source: CBC

   
- Original Ghostbusters Movie Given A Reboot In Whacky New Bank Ad

Source: B&T

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here